How We Revived an EdTech Brand’s Marketing in 60 Days — Without Spending a Fortune…..
The Results?
Google Ads
✔️ 6,418 conversions
✔️ ₹4.95 avg. CPC
✔️ 12.10% conversion rate
✔️ ₹2.6L total ad spend
Google Business Profile
✔️ 3,586 calls
✔️ 3,586 website clicks
✔️ 16,430 direction requests
Google Analytics
✔️ 1.8L+ users
✔️ 200K+ sessions
✔️ 1.6 min avg. session time
From April we started the work.
The Situation
This was an established education brand with a solid reputation — but their digital marketing had plateaued.
> “We’ve run ads before. We’ve spent lakhs. But leads are drying up.”
They had:
* High bounce rate on their website
* Low GMB visibility — no regular reviews or posts
* Wasted ad spend with poor targeting
* No proper funnel to convert clicks into enrollments
They didn’t need more “clicks.”
They needed strategy. Execution. Ownership.
Our Strategy
We stepped in as a performance partner in May 2025, taking complete ownership of their lead generation across:
> Google Ads
> Google Business Profile
> Website Experience & Analytics
1. Full-Funnel Google Campaigns
We didn’t just run one type of campaign — we built a Google Ads ecosystem:
* Search campaigns with high-intent education keywords
* Performance Max to catch broad, converting traffic
* Location-based campaigns for Kochi, Calicut, Trivandrum
* Conversion tracking from day 1 — not “we’ll fix it later”
From 0 to 6,418 conversions in 90 days.
> All tracked. All optimized weekly.
2. Google Business Profile – Local SEO That Actually Works
Most agencies ignore GBP.
We didn’t.
We re-optimized their listing with:
* Weekly photo uploads + posts
* Keyword-tuned descriptions
* Review strategy with students
3,586 direct calls
16,430 direction requests
3,586 website clicks — all organic
Big agency? No.
Just smart local SEO + regular activity.
3. Analytics Deep Dive – So Nothing Is a Guess
We dug into GA4 — not just traffic numbers, but real behavior.
* Users: 1.8L+
* Sessions: 200K+
* Mobile traffic = 81%
* High drop-off pages were redesigned (suggestions we gave, they implemented)
We knew where traffic was leaking — and we plugged the holes.
4. Creative Ad Testing & Smart Bidding
We didn’t burn budget on assumptions.
Every ad was tested. Every keyword had a purpose.
Results?
* 12.10% conversion rate
* Avg. CPC: ₹4.95
* CTR: 6.6% on search
* Over 53,000 relevant clicks
* ₹2.6L total spend = 6,418 leads
Cost per lead = \~₹40.7
(while competitors were paying ₹100+)
5. Landing Page Feedback & Funnel Fixes
We worked with their devs to improve lead flow:
* Call-to-action buttons fixed above the fold
* Trust-building elements added: testimonials, partner logos
* Reduced friction on form submissions
Not a redesign. Just smart tweaks.
The Outcome
In just 60 days, here’s what we unlocked:
6,400+ tracked conversions
3,500+ direct phone calls from Google
16K+ people asking for directions
Massive boost in brand + local presence
High-ticket course batches started filling — fast
They spent lakhs before. We did better with ₹2.6L.
Key Learnings
Local SEO is a superpower when done right
GBP > Instagram for direct enrollment behavior
You don’t need more budget — you need a system
Analytics and tracking are non-negotiable
Performance Max (when properly tracked) is a beast
Final Reflection
This wasn’t “run some ads.”
This was build a revenue engine.
We didn’t just market.
We solved — with strategy, data, and accountability.
Want Us to Build a System Like This for Your Institute?
Whether you’re running a coding bootcamp, university, or course-based coaching brand — you don’t need to waste money testing what works.
We’ve done it. And we’re ready to do it again