₹1.04 Cost Per Conversion — A Google Ads Case Study | Kochi

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Google Ads Case Study — Sathya Narayanan Google Ads · Case Study I don’t sell clicks. I build the account so the clicks convert. Six Google Ads accounts. Five countries. Real estate, EdTech, wellness, coaching, and a legal tech app. Same method every time — diagnose what’s actually broken before touching the budget. ₹1.04 cost per conversion on a rebuilt campaign that replaced one costing ₹20.46 — a 19x efficiency gain, same account, same market Across the accounts I manage Conversions, one campaign 17,018 at ₹1.04 each — Luminar Technolabs Conversion growth +91% Google Ads only, 8-month engagement — Shanoor Homes Local impressions 3.43M across 3 locations — Lotus Wellness Spa Absolute top of page 17.80% highest of all real competitors — Lucky Relaxation, Sharjah Markets managed live 5 countries UAE · US · UK · Canada · Australia — Coach2Reach Client came back for round two off the strength of round one — Obsqura Luminar Technolabs EdTech · Data Science courses, multi-city Kerala · Local, Search, Performance Max, Video Cost / Conversion₹1.04 Conversions17,018 GMB Calls+131% Best Local CTR6.63% “Previous agency’s Performance Max campaign cost ₹20.46 per conversion. Mine cost ₹1.04 — with more total conversions, on a fraction of the budget.” Rebuilt the account from scratch: local ads across Kochi, Calicut, and Trivandrum, plus Search and Video Google Business Profile optimization grew organic profile interactions 71% in two months and direction requests 88% month-on-month Local ad CTRs ran as high as 6.63% at a CPC under ₹2.30 — well above account averages for the category Shanoor Homes Real Estate · Trivandrum · Google Ads, Oct 2025 – Jun 2026 Conversions+91% Cost / Conversion-27% CPC-14% Conversion Rate10.9% Google Conversions grew from 2,444 to 4,666 while cost per conversion dropped from ₹535 to ₹389 Diagnosed the real problem before touching a single bid: a measurement gap, not a targeting gap — proposed a 4-layer fix (UTM tagging, CRM disposition, Meta CAPI, weekly dashboard) Engagement ended with an in-house digital team hired and a Kochi expansion underway Coach2Reach ICF Coaching · International · UAE / US / UK / Canada / Australia · Active since Jul 2026 Countries Live5 Competitors Tracked15 New Vertical Found14 courses Two campaigns live across five countries within the first week, structured around ICF ACC/PCC and NLP-specific ad groups International messaging tuned per market — NLP leads for UK/Australia, coaching credentials for UAE/US Diagnosed a friction point via Microsoft Clarity: a 5-field signup form, not the ads, was suppressing conversions Spotted and scoped a second revenue line inside the same account — ISO/compliance/AI governance training Lotus Wellness Spa Wellness · 3 locations, Kochi · Local Google Ads, active since Apr 2026 Clicks-to-Call14,400 Impressions3.43M Optimization Score82.2% Top Campaign CTR4.90% Performance Max built around local store visits — call volume was the goal, not just clicks Smart Bidding tuned to real intent signals: Ernakulam, weekdays 11AM–7PM, and branded searches like “lotus spa kakkanad” ₹330,000 managed across three locations with a top campaign CTR of 4.90% Lucky Relaxation Centre Spa · Sharjah, UAE · Performance Max, active since Jul 2026 Abs. Top of Page17.80% Cost per Call₹244 Call Clicks69 Impressions131,685 Ran against real regional competitors — vuespadubai.net, effectspa.ae, goldensevenspa.ae — and still landed the highest absolute top-of-page rate in the set Budget scenarios (₹1,500/day vs ₹2,300/day) modeled and handed to the client before any commitment First international spa account run entirely on video and poster creative built for the local market Obsqura Google Ads Management · Through Eleven:11 Services “They came back after the first campaign ended, asking for round two. That’s the metric that doesn’t fit in a dashboard card.” Ran a campaign that delivered results the client was genuinely happy with They returned wanting more of the same — the clearest signal a first engagement worked The second round didn’t happen, but not because of results — because the terms had changed. Standing by the value of the work mattered more than keeping the account The Method Google Ads only tells the truth once you’ve spent. None of the results above started with a smarter bid. They started with data — and data only shows up after real spend. Here’s the exact sequence I run on every account, including my own. Steal it. 01 Spend first. On purpose. You can’t optimize a signal that doesn’t exist yet. Let the campaign run until it’s generated real impressions and clicks — this is your baseline, not wasted budget. 02 Wait for Impression Share to cross 10%. Below 10%, your data is too thin to mean anything — any pattern you see is noise, not signal. This is the single most skipped step, and it’s why most accounts “optimize” too early. 03 Open Auction Insights. Once you’re past 10%, this tab stops being decoration. It shows you exactly who else is bidding on the same searches — and how often you’re actually winning against them. 04 Read the competitors, not just your own numbers. Overlap rate tells you who you’re really fighting. Position above rate tells you who’s winning more often. Top-of-page rate tells you where the real budget in your category is going. 05 Fix the ad, not just the bid. Once you know who’s outranking you and why, the fix is almost never “spend more.” It’s better creative, sharper keywords, or a landing page that matches the intent you’re now bidding on. That’s the whole loop. It’s not complicated — it’s just skipped, on almost every account I’ve inherited from someone else. Your ads aren’t the problem. Your account might be. I build the same system for every account — diagnose first, then spend. Six businesses, five countries, one method. Talk to me on WhatsApp Sathya Narayanan · Performance Consultant · sathyanarayanan.co

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Sathya Narayanan with eleven:11 services - working with Bismi hypermarket - Kerala's one of the biggest hypermarket chain

Started with One Reel.Became Their Marketing Partner.

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Case Study · Retail · Long-Term Partnership Started with One Reel. Became Their Marketing Partner. Bismi Hypermarket  ·  Through Eleven:11 Services  ·  1.5 Years  ·  Kerala 1.5 Years Ongoing partnership — not a one-off vendor ₹2,500 Where it started — a single reel Significant Monthly retainer today — grown consistently How it started Jomin Tomy — founder of Eleven:11 Services — made the first move and opened the door with Bismi. From there, I took over the client relationship — strategy, meetings, execution direction, and growth. What started as a single reel at ₹2,500 has grown into a full marketing partnership over 1.5 years. About the client Bismi Hypermarket is one of Kerala’s established retail hypermarket chains with a strong loyal customer base. Their marketing head Jacob Sir is one of the most forward-thinking clients I’ve worked with — actively exploring AI tools, new content formats, and data-driven marketing. Our monthly meetings run 2+ hours — not vendor check-ins, genuine strategic conversations about where the brand needs to go next. In our last meeting, Jacob Sir mentioned he loved the Lulu On Sale concept video our team produced — and immediately asked us to think of similar ideas for Bismi’s Onam campaign. That’s the kind of trust that takes 1.5 years to build. When a client watches your work for another brand and says “do this for us” — that’s not a vendor relationship anymore. The growth arc ₹2,500 First projectOne reel → Significant retainer Monthly partnership1.5 years in What we built together Full social media management — Instagram & Facebook strategy and execution YouTube channel launch and content strategy Bismi Everyday — a lifestyle sub-page concept, built and managed by our team Theater advertisement — scripted and produced by Eleven:11 TV advertisement — scripted and produced by Eleven:11 Website design and development (in progress) Monthly performance reports with strategic commentary Ongoing strategy — 2-hour monthly meetings with marketing leadership Onam 2026 campaign — concept ideation in progress The idea that changed everything Strategic concept · My idea · Built by Eleven:11 Not a brand page.A lifestyle page. The insight: most retail brand pages push products. People scroll past them. So we built something different — Bismi Everyday. A separate Instagram page with content people actually want to see. Kitchen hacks. Recipe reels. Life hacks. Everyday tips. The brand shows up as a helpful presence in people’s lives — not just another ad account. The concept, strategy, and execution all came from our team at Eleven:11. 23.2K Instagram reach this cycle 98.6% Non-follower reach +240% Follower growth this cycle View @bismieveryday on Instagram → Latest performance — June 15 – July 13, 2026 Instagram · @bismieveryday Total reach 23.2K This cycle Non-follower reach 98.6% 22,885 new accounts Interactions 1.1K +14% vs prior cycle New followers +34 +240% growth Non-follower interactions 63% Content reaching new people Total views 31.9K Combined FB + IG YouTube · Bismi Everyday Views (28 days) 15K >999% vs prior period Watch time 48.6 hrs >999% vs prior period Views last 48 hrs 2,518 Still growing Top video 1,396 The Secret to Fancy Sa… What this engagement is really about This isn’t a social media retainer where we post three times a week and send a report. This is a genuine marketing partnership — theater ads, TV ads, a website, a lifestyle sub-page built from scratch, and monthly 2-hour strategy sessions with their marketing head. We don’t just execute what the client asks for. We bring them new ideas, new tools, and new directions before they think to ask. The Bismi Everyday page wasn’t something the client requested. It was an idea I brought to the table — a completely different way to think about a retail brand’s social presence. That’s what a marketing partner does. They don’t wait for a brief. They see what the brand needs before the brand does. Engagement ongoing — 1.5 years and continuing. Bismi Hypermarket remains an active partner of Eleven:11 Services. The relationship has grown from a single reel to full marketing ownership — social, video production, web, and brand strategy. Onam 2026 campaign in concept stage. Website currently in development. Want a marketing partner, not just a vendor? This is what 1.5 years ofreal partnership looks like. Let’s Talk →

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Sathya Narayanan performance consultant at Lulu Mall concept reel - from idea to execution in 3 days.

From Cold Pitch to Lulu Mall’s On-Screen Lead — Sathya Narayanan

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Lulu Kottayam & Y Mall  ·  Through Eleven:11 Services  ·  ~1 Year Engagement  ·  Kottayam, Kerala Lulu One of Kerala’s biggest retail brands — won through a cold pitch 10pm–5am One shoot day. Concept to delivery in 3 days. ~1 Year Direct creative partner — not a third-party vendor How it started Jomin Tomy — founder of Eleven:11 — made the first move. He got the initial meeting with Lulu Kottayam’s manager and opened the door. Then for the second meeting, me and Hridhin — co-founder of Eleven:11 — walked in and explained what we do. It felt like an interview. Questions. Scrutiny. They connected us with Lulu’s head office. And then — we got the work. About the client Lulu Kottayam and Y Mall are part of the Lulu Group — one of the largest retail conglomerates in Kerala and the Middle East. Getting a creative brief from Lulu isn’t just a project. It’s a responsibility — the brand has a massive loyal audience, high production standards, and zero margin for average work. What we delivered Monthly creative content — posters, reels, social posts for Lulu Kottayam & Y Mall UGC-style video content for campaigns Offer introduction videos — location-based shoots across Kottayam Concept ideation for campaign videos — both concepts were mine On-screen performance — played lead roles in both concept videos Full-day production coordination — crew, shoot schedule, delivery The two concept videos Concept Video 1 · Jan 2026 The MarriageBroker — “Keshu Maman” A boy arrives with his marriage broker and friends to meet a potential bride. The broker — played by me — answers the family’s questions in a comedy style, weaving in the campaign offer naturally. My concept. My performance. 33,349Total plays 11,150Views 6.56%Engagement Watch on Instagram → Concept Video 2 · Lulu On Sale · Jul 2026 The Thief“Sugu” — Lulu On Sale A stylish, sharp thief named Sugu and his clueless sidekick stumble into a birthday party in Kottayam. Comedy ensues. The twist — the biggest thing happening in Kottayam isn’t what they think. It’s Lulu On Sale. My idea. Shot 10pm–5am. 26,300+Views 18,134Plays 402Likes Watch on Instagram → The team behind it Great work doesn’t happen alone. Every frame, every scene, every deadline met — it was a full crew showing up and delivering. This is who made it real. Eleven:11 Services — Agency Jomin Tomy · Founder, Eleven:11 Hridhin · Co-Founder, Eleven:11 Sathya Narayanan · Strategy, Concept & On-screen Lead Prajitha · Actor & Assistant Director (Video 2) Sheza · Assistant Director (Video 2) Lekshmi · Scriptwriter (Video 2) Production Crew — Video 1 (Keshu Maman) Sujil Babu · Director & Editor Ananthan · Director of Photography Deebak · Lights & Sound Nabras · Lead Actor + Supporting cast · Additional actors across both shoots A concept is only as good as the crew that executes it. Every person on this list showed up — sometimes through the night — and delivered work that a brand like Lulu was proud to put their name on. That’s the Eleven:11 way. The Lulu On Sale shoot — behind the scenes This was a 3-day challenge. One concept. One offer intro video. One full shoot day. Here’s how it went: Morning Offer Introduction Video — Across Kottayam Shot across multiple locations in Kottayam using a heli cam and a variety of cinematic scenarios. Travel, setup, multiple scenes — all before noon. Evening Script Finalised by Lekshmi The concept was mine. The script was crafted and finalised by our scriptwriter Lekshmi in the evening. The whole crew came together — and that team made it real. 10:00 PM Concept Video Shoot Begins — “Sugu” Goes Live Night shoot. Full crew. Me playing Sugu — the sharp, stylish thief — for the first time in a lead role. Comedy scenes, the sidekick, the birthday party chaos. 5:00 AM Shoot Wrapped Seven hours of night shoot. Done. The crew delivered under pressure without cutting corners. Next Day Edit Completed. Delivered on Time. Full edit turnaround in one day. Project delivered within the 3-day deadline. What this engagement was really about This wasn’t social media management. This was walking into a room with one of Kerala’s biggest retail brands, pitching our thinking, winning the work, and then delivering consistently for close to a year — from monthly creatives to heli cam shoots to concept videos shot through the night. The idea for both concept videos came from me. The execution came from an incredible team. That’s what a creative strategist does — they don’t just brief the agency. They show up, get in front of the camera when the idea needs it, and stay until 5am when the deadline demands it. Engagement ongoing through Eleven:11 Services. Creative work continues across Lulu Kottayam and Y Mall — from regular social content to campaign-specific production. This is what long-term brand partnership looks like at a retail scale. Want this kind of thinking for your brand? Strategy. Creative. Execution.All the way to 5am if needed. Let’s Talk →

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91% More Conversions in 6 Months.Then I Handed Them to a Bigger Team.

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Case Study · Real Estate · Growth Handoff 91% More Conversions in 6 Months. Then I Handed Them to a Bigger Team. Shanoor Homes  ·  Digital Consultant  ·  Oct 2025 – Jun 2026  ·  Trivandrum, Kerala +91% More Google Ads conversions 392 Site visits booked in 5 months ₹48L+ Ad spend managed across the engagement How it started The CEO reached out for a 3-hour digital marketing session. By the end of that conversation, it was clear there was a much bigger opportunity. I came on as their Digital Consultant in October 2025 — and stayed their strategic digital backbone for 6 months, right through their transition to a larger team for the next phase of growth. About the client Shanoor Homes is a 16-year-old premium real estate brand in Trivandrum — apartments, villas, and luxury homes across Kazhakkoottam, Karyavattom, Sreekariyam, and Bypass Road. Multiple ongoing projects ranging from ₹50L–₹2Cr+. ISO certified. RERA registered. A strong GCC & NRI buyer base, with several projects already sold out. What I inherited A cluttered Google Ads account from a previous agency — mixed objectives, broken conversion tracking, no coherent buyer journey. Meta campaigns running but unstructured. G-Suite still controlled by the old agency. No in-house digital ownership. What I did Full Google Ads audit & restructure without stopping live campaigns Cleaned all conversion tracking & tag setup Built segmented buyer journeys — first-time buyers, GCC/NRI, upgrade buyers Designed landing page strategy per buyer segment Introduced Performance Max alongside Search campaigns Guided and executed organic content strategy Recovered G-Suite account from previous agency Interviewed candidates & hired the right in-house digital talent Diagnosed a lead-quality root cause and designed a 4-layer measurement fix Led the agency search and evaluation for their Kochi expansion Results Google Ads · Search Campaigns Before · Pre Oct 2025 Conversions2,444 Cost per conversion₹535 CPC₹49 Conversion rate9.2% After · Oct 2025 Onwards Conversions4,666  ↑91% Cost per conversion₹389  ↓27% CPC₹42  ↓14% Conversion rate10.9%  ↑1.7pp Meta Ads · Dec 2025 – Apr 2026 Total leads 2,843 +33% monthly avg Site visits booked 392 In 5 months Cost per lead ₹442 Scaled to GCC/UAE Total ad spend managed ₹48L+ Google + Meta Best Month · January 2026 January 2026 Leads generated677 Site visits booked135 Ad spend₹2,66,000 The bigger picture Property range₹50L – ₹2Cr+ Buyer segmentsLocal + GCC/NRI My roleDigital Director Diagnosing the lead-quality problem In April 2026, as Shanoor planned their Kochi expansion, leadership raised concerns about lead quality. Rather than treat it as a campaign problem, I diagnosed it as a measurement gap — three distinct buyer segments were being mixed into one funnel with no way to track which leads actually converted offline. I proposed a 4-layer fix: UTM tagging, CRM disposition tracking, Meta CAPI offline conversions, and a weekly truth dashboard, with a 90-day implementation plan. How the engagement closed Growth handoff · June 2026 As Shanoor moved into their Kochi expansion, the scale of campaign volume and creative output they needed shifted beyond a single consultant’s scope — and they made the call to bring in a larger, builder-specialist agency for that next phase. The full 4-layer measurement plan and 90-day roadmap were delivered to leadership before the transition. The strategic diagnosis and plan are complete and handed over — implementation now sits with the incoming team. I also led the initial agency search and evaluation process for their Kochi launch, including direct discussions with shortlisted branding partners, before the handover. Engagement completed June 2026. Six months of structured digital growth, a documented measurement framework, and a clean handover into Shanoor’s next chapter. This is what a healthy consulting engagement looks like end to end — diagnose, fix, scale the foundation, then step aside when the business outgrows the scope. Want this for your business? 91% more conversions. A measurement system builtfrom scratch. A clean handover when it mattered. Let’s Talk →

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Ranked #1 But Losing Clicks.Here’s What We Found — and Fixed.

case studies, seo /

Case Study · SEO · United Kingdom Ranked #1 But Losing Clicks. Here’s What We Found — and Fixed. Brighton Cookery School  ·  Brighton, UK  ·  Feb – Apr 2025  ·  SEO Consulting #1 Google ranking for “cooking classes Brighton” — UK 3 Pages ranking on Page 1 simultaneously +22.3% Impressions growth over 3 months The situation “Our website is ranked #1, but we’ve noticed a gradual decrease in clicks.” That was the brief. A well-established cookery school in Brighton — ranking first on Google — but watching their organic traffic quietly decline month after month. They needed someone to find out why. About the client 🇬🇧 United Kingdom · Brighton Brighton Cookery School — one of the UK’s most prominent independent cookery schools. Fun, professional cooking lessons in the heart of Brighton. 1,600+ backlinks. 136 referring domains. Established brand. The problem — what I found Issue 01 Over-reliance on branded traffic Most clicks came from people already searching “Brighton Cookery School” by name. Generic high-intent searches like “cooking classes Brighton” had strong impressions but poor CTR. Issue 02 CTR declining despite rising impressions Impressions grew +22.3% but clicks dropped -14.6%. Root cause: meta titles lacked emotional pull and there were no SERP features like star ratings or FAQ schema on key pages. Issue 03 Missing high-intent landing pages No dedicated pages for “Couples Cooking Classes”, “Team Building Workshops”, “Vegan Cooking Classes”, or “Gift Voucher Events” — all high-commercial-value searches with zero on-site content to rank. Issue 04 Mobile PageSpeed score of 57 Lab data showed LCP of 11.4s and Time to Interactive of 12.5s on mobile. Key fix: reduce unused JavaScript (saves 2.1s) and eliminate render-blocking resources (saves 1.67s). What I did Full technical SEO audit — crawl, Core Web Vitals, backlink profile Google Search Console analysis — clicks, impressions, CTR, position Competitor benchmarking — what they’re doing that this site isn’t SERP snippet analysis — why people aren’t clicking despite ranking #1 On-page SEO review — title tags, meta descriptions, schema markup Content gap analysis — missing high-intent landing pages identified Monthly SEO audit reports with data visualisations Clear prioritised roadmap delivered to client Social media profile audit and Instagram visual improvements The numbers Search Performance Total impressions 30,000 +22.3% growth Organic sessions 1,800/mo 57.5% of all traffic Active users 2,200 2,000 new users Engagement rate 90–96% Exceptionally high Avg engagement time 43 sec Healthy signal Top page views 3,606 Practical cooking page Technical Health Core Web Vitals LCP 2.0s Good ✓ CLS 0.09 Good ✓ INP 143ms Good ✓ Mobile PageSpeed 57 Needs fix ⚠ Backlinks 1,600+ 136 domains Domain strength 40 Solid foundation Site Audit Grades A On-Page SEO C+ Links B− Usability A Performance B+ Social Keyword Dominance — All 10 core keywords ranking #1 Keyword Position Monthly Searches Est. Traffic brighton cookery classes #1 UK 720 219 cooking class brighton #1 UK 720 219 cookery course brighton #1 UK 720 219 cooking lessons brighton #1 UK 720 219 cooking classes brighton #1 UK 720 219 The key insight “The site was healthy — it simply wasn’t structured to capture non-branded demand. Being #1 on Google doesn’t mean you’re winning if the people who don’t know your name yet can’t find you. That’s a content and SERP strategy gap — not a technical problem.” — Sathya Narayanan, Performance Consultant The roadmap delivered Immediate Build dedicated high-intent landing pages Couples cooking classes, team building workshops, vegan cooking classes, gift voucher events — each targeting a specific keyword cluster with real search volume. Short-term Rewrite meta titles + add SERP features Action-oriented meta titles on top 5 pages. Add FAQ schema and star ratings to improve click-through rate from search results. Medium-term Fix mobile performance Compress images to next-gen formats, defer offscreen images, remove render-blocking scripts. Mobile PageSpeed from 57 → 80+ target. Ongoing Monthly reporting + keyword tracking Monitor CTR recovery, new page rankings, and organic traffic growth. Monthly SEO site audit reports delivered with clear, actionable findings. Project completed April 2025. This engagement covered full technical SEO auditing, Google Search Console analysis, competitor benchmarking, on-page optimisation, and strategic content gap analysis — all delivered as monthly reports. Associated with Eleven:11 Services. Is your site getting impressions but not clicks? The gap is almost always structural.And it’s usually fixable in 60–90 days. Get a Free SEO Audit →

Ranked #1 But Losing Clicks.Here’s What We Found — and Fixed. Read More »

46,000+ App Installs. ₹2.42 Average CPI.Built from Zero. 60 Days.

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Case Study · Legal Tech · App Marketing They Had 50K Installs and No System. In 60 Days — I Built the System. Court Click — Digilaw Legal Software Pvt. Ltd.  ·  Feb – Apr 2026  ·  Kerala + UAE + International 15,538 New installs generated in 60 days ₹2.63 Best cost per install achieved ₹1.34L Total ad spend managed How it started A late-night call from an old colleague. Dinner out. A chance meeting with Allen — founder of Court Click. We talked. He understood what I do. The next day we sat down, I laid out what was possible, and I got the work. No pitch deck. No proposal. Just a conversation that led to one of the most complete app marketing builds I’ve done. About Court Click Court Click is a Kerala-based legal tech app that lets lawyers, litigants, and NRIs track court cases in real time — hearing dates, orders, cause lists, certified documents — all on their phone. Built by Digilaw Legal Software Pvt. Ltd., it serves both Kerala residents and the large Malayali diaspora in the Gulf who need to track cases back home. Rated 4.7 stars. The situation when I came in Court Click already had around 50,000 installs — the app had real traction. But there was no structured campaign strategy, no tracking infrastructure, no weekly reporting, no international expansion, and no retargeting system. Growth had happened organically but plateaued. They needed a system to scale deliberately. What I built from scratch Meta Pixel — full website & landing page tracking Facebook SDK — in-app event tracking setup Google Tag Manager — complete tag architecture App event tracking — Purchase, Activate, Install events Heatmap setup for landing page optimisation Complete 3-phase campaign strategy from scratch Weekly performance reports with next-step action plans International expansion — UAE, Qatar, Oman, UK, USA Retargeting framework to convert installs → purchases Malayalam cultural creative concept and direction CPI scaling rules and campaign decision framework The strategy — 3 phases Phase 1 Awareness Build brand recognition across Kerala + UAE before spending on installs. Warm the audience first. 16L reach Phase 2 Traffic Drive warm audiences to the site. Discover the best-performing creative. Build retargeting pools. 34K+ LPVs Phase 3 Install Conversion Convert warmed audience to installs using proven Malayalam creative at industry-beating CPI. ₹2.63 CPI The awareness and traffic spend wasn’t wasted — it was investment. The traffic phase discovered the Malayalam creative at ₹0.25 per landing page view. That same creative, switched to an install objective, became the best-performing campaign at ₹2.63 CPI. The phase-by-phase approach is why the numbers look the way they do. The campaign that changed everything Star Campaign · Malayalam Creative “അറിഞ്ഞില്ലേ?കോടതി ക്ലിക്കായി!” A Malayalam hook — “Don’t you know? Court Click is here!” Not a product ad. A conversation. It resonated with Kerala audiences instantly. The traffic version warmed the audience at ₹0.25 per view. The install version converted that warm audience at ₹2.63 CPI — the best performing campaign on the account. 34K+ Landing page views (traffic phase) ₹0.25 Cost per landing page view ₹2.63 CPI — install phase Results — 60 days App Installs Generated by Sathya’s Campaigns Meta app installs 12,560 5 campaigns Google app installs 2,978 App campaigns Total new installs 15,538 In 60 days Best CPI ₹2.63 Malayalam creative Blended CPI ₹5.13 App spend only Total spend managed ₹1.34L Meta + Google Awareness & Traffic Built Total reach 16L+ People Landing page views 34,000+ Warm audience built YouTube views 2,14,000 @ ₹0.05/view App Events (SDK Tracked) App activations 75,500 All time In-app purchases 186+ Paying users Cost per paying user ₹472 All time Google Ads Total spend ₹21,585 7 campaigns Conversions 3,237 24.8% conv. rate Cost per conversion ₹6.67 Avg CPC ₹1.65 International Expansion — Country Breakdown Country Installs CPI Status Qatar 258 ₹12.79 Best performer UAE 368+ ₹23–34 Creative refresh needed Oman 65 ₹26–30 Small audience UK / USA Testing — Early stage What this engagement was really about Court Click didn’t need someone to just run ads. They needed a system — tracking, strategy, creative direction, weekly accountability, and a clear path from installs to paying users. That’s what was built in 60 days. The 15,538 installs are the output. The system is the real asset they now own. Engagement completed April 2026. Court Click now has a fully structured digital marketing system — tracking infrastructure, proven creative formats, international market data, and a retargeting framework ready to convert their installer base into paying subscribers. They are positioned to scale independently from here. Want results like this? 15,538 installs. ₹2.63 best CPI.Built from zero in 60 days. Let’s Talk →

46,000+ App Installs. ₹2.42 Average CPI.Built from Zero. 60 Days. Read More »

20,000 Visitors. 10,000 Leads.Zero Ad Spend. 4 Months.

case studies /

Case Study · Retail & Electronics 20,000 Organic Visitors. 2.2M YouTube Views. 18 Branches. 4 Months. Mayoori Furnitures, Electronics & Appliances  ·  Dec 2023 – Mar 2024  ·  Kerala (18 Branches) How it started Mayoori came in as a multi-branch retail brand — furnitures, electronics, and appliances — with 18 locations across Kerala but a scattered digital presence. No real website, no GMB strategy, no content system. I came in as their Digital Marketing Consultant and had 4 months to change that. The campaign that made it real Campaign concept · AC Season 2024 “തണുക്കട്ടെ കേരളം,വിറക്കട്ടെ മലയാളി” A Kerala-first campaign built around AC season — not just a product push, but a cultural moment. Warm weather. Malayalam pride. Emotional hook. This wasn’t just performance marketing — it was brand thinking rooted in how Keralites actually feel and talk. The campaign drove footfall, social engagement, and real sales across all 18 branches. What I did Built a full website from scratch — SEO-optimised from day one Created a second website for product listing & browsing Optimised 18+ Google My Business profiles across Kerala Managed reviews — removed negatives, trained branch managers Revived near-dead YouTube channel — 2.2M views in one month Ran Facebook & Instagram campaigns — consistent lead growth Conceptualised & executed the “Thanukate Keralam” AC campaign Built a 10,000+ lead database with 1,800 pin-code verified contacts Interviewed 10+ candidates & hired the right social media person Conducted training sessions for all branch managers on GBP Results Website & SEO Organic visitors 20,000+ In 3 months Organic leads 600+ Zero ad spend Ad spend on SEO leads ₹0 100% organic YouTube Before Channel statusNear dead ViewsNegligible SubscribersLow After · 1 Month Channel statusFully revived Views2.2M organic Subscribers+4,800 Facebook & Instagram · Paid Social Total leads collected 10,000+ 4 months Pin-code verified contacts 1,800+ WhatsApp/email ready GBP profiles optimised 18+ All Kerala branches The 10,000 social media leads weren’t just campaign results — they became a permanent customer database. With 1,800 pin-code verified contacts, Mayoori could now launch WhatsApp and email campaigns directly to buyers who had already shown intent. Meanwhile, the SEO foundation kept generating 600+ organic leads with zero ongoing spend. Two engines running at the same time. The bigger picture This wasn’t just digital marketing for a furniture shop. Mayoori had 18 branches, hundreds of SKUs, and a brand that needed to feel unified online. In 4 months — with zero ad spend on SEO, a cultural campaign that connected with Keralites emotionally, a revived YouTube channel, and a trained team across branches — we turned scattered digital presence into a system that kept generating value long after I left. Project completed March 2024. The website, SEO foundation, GMB profiles, customer database, and YouTube channel built during this engagement continue to serve Mayoori’s 18 branches across Kerala. Want this for your business? 20,000 organic visitors. 2.2M YouTube views.18 branches. One consultant. Let’s Talk →

20,000 Visitors. 10,000 Leads.Zero Ad Spend. 4 Months. Read More »

390+ Site Visits. ₹48L Managed. One Consultant. Here’s How.

case studies, strategies /

392 Site Visits. ₹48L Managed. One Consultant. Here’s How. Case Study · Real Estate 392 Site Visits. ₹48L Managed. One Consultant. Here’s How. Shanoor Homes  ·  Digital Consulting  ·  Oct 2025 – Present  ·  Trivandrum, Kerala How it started The CEO reached out for a 3-hour digital marketing session. By the end of that conversation, it was clear there was a much bigger opportunity. I came on as their Digital Consultant in October 2025 — and have been their full-stack digital backbone since. About the client Shanoor Homes is a 16-year-old premium real estate brand in Trivandrum — apartments, villas, and luxury homes across Kazhakkoottam, Karyavattom, Sreekariyam, and Bypass Road. Multiple ongoing projects ranging from ₹50L–₹2Cr+. ISO certified. RERA registered. GCC & NRI buyer base. Several projects already sold out. What I inherited A cluttered Google Ads account from a previous agency — mixed objectives, broken conversion tracking, no coherent buyer journey. Meta campaigns running but unstructured. G-Suite still controlled by the old agency. No in-house digital ownership. What I did Full Google Ads audit & restructure without stopping live campaigns Cleaned all conversion tracking & tag setup Built segmented buyer journeys — first-time buyers, GCC/NRI, upgrade buyers Designed landing page strategy per buyer segment Introduced Performance Max alongside Search campaigns Guided and executed organic content strategy Recovered G-Suite account from previous agency Interviewed candidates & hired right in-house digital talent Results Google Ads · Search Campaigns Before · Pre Oct 2025 Conversions2,444 Cost per conversion₹535 CPC₹49 Conversion rate9.2% After · Oct 2025 Onwards Conversions4,666  ↑91% Cost per conversion₹389  ↓27% CPC₹42  ↓14% Conversion rate10.9%  ↑1.7pp Meta Ads · Dec 2025 – Apr 2026 Total leads 2,843 +33% monthly avg Site visits booked 392 In 5 months Cost per lead ₹442 Scaled to GCC/UAE Total ad spend managed ₹48L+ Google + Meta Best Month · January 2026 January 2026 Leads generated677 Site visits booked135 Ad spend₹2,66,000 The bigger picture Property range₹50L – ₹2Cr+ Buyer segmentsLocal + GCC/NRI My roleDigital Director This engagement is ongoing. A new campaign is rolling out next month with a structured in-house team now in place. Shanoor Homes is moving from reactive digital to a fully owned, scalable digital operation — and the numbers are just getting started. Updates to follow. Want this for your business? This is what real digital strategylooks like in action. Let’s Talk →

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Sathya Narayanan and Eleven:11 Services has branded weaves and waves

The Success Story of Weaves & Waves – South India’s Biggest Soft Furnishing Showroom

Branding, case studies, Digital Marketing /

“ഒരു കുഞ്ഞ് ജനിച്ചിട്ട് അതിന്റെ നൂൽ കെട്ടിനു വരില്ല എന്ന് പറയുന്നയാളാണ്!”  – That’s what our client told us… and it meant everything. When we told our client that we wouldn’t be able to make it for their big event, this was his reply. Not anger.Not frustration.Not disappointment. Instead, he said it jokingly… but with so much trust. And that’s when it hit me again: Branding is not a one-time job. It’s a long-term relationship. It’s never just the agency.It’s never just the business owner.It’s teamwork – pure collaboration. And this project proved exactly that. The Success Story of Weaves & Waves – South India’s Biggest Soft Furnishing Store Working with Weaves & Waves wasn’t just another project for us.It was a brand-building journey from scratch — and a beautiful one. A brand becomes powerful only when there is a strong visionary leading it.We were blessed with exactly that. Here’s what we did end-to-end: ✔ Logo✔ Branding elements✔ Business cards✔ Interior flex and digital boards✔ Carry bag design✔ Website✔ Full brand identity system Every single element was created by our team at Eleven:11 Services. And then came the moment that made it all worth it… The grand inauguration by none other than Indrans Sir himself. Standing there, watching the brand come alive, watching people admire the designs and visual identity — it wasn’t just a proud moment for Weaves & Waves. It was a proud moment for us.For our entire team.For every hour of brainstorming, every correction, every idea, every design, every strategy. The Real Lesson Here A brand becomes great not because of money or marketing. It becomes great because of: ✨ Trust✨ Collaboration✨ Consistent communication✨ A visionary business owner✨ A committed agency And when all of these come together —the result is nothing short of powerful. About Me I’m Sathya Narayanan,a growth-focused digital marketing consultant helping businesses scale with data-driven strategies, creative storytelling, and strong branding foundations. If you’re building a brand — or dreaming of one — let’s create something unforgettable together.

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From ₹36 CPC to ₹5: How I Reduce CPC in Google ads and Increase Quality Leads

Advice, case studies, Google ads /

Every performance marketer knows this — no campaign starts perfect.You launch, you test, you analyze, and you keep improving until it starts performing the way you envisioned. That’s exactly the journey we went through for one of our education clients over the past few months. The Challenge When we took over the account, the campaign was struggling with low conversions and high CPC (₹36).The leads were inconsistent, the quality wasn’t great, and the landing page wasn’t optimized for conversion flow. Our goal was clear — Bring down the cost per click, Improve the conversion rate, And make the ad spend work smarter, not harder. Phase 1: Continuous Testing Instead of making random changes, we started with structured A/B testing.We tested different ad copies, keywords, and bid strategies to identify where the real potential lay. Within a few weeks, things started shifting: CPC dropped drastically from ₹36 → ₹5.56 CTR improved to 6% Conversion rate stabilized around 14.6% 43,635 impressions 384 conversions Total cost: ₹14,547.92 Cost per conversion: ₹37.89 The focus here wasn’t just to generate leads — it was to bring in qualified leads. Phase 2: Launching Ad 2 — Quality Over Quantity Once the first ad stabilized, we launched a second, more targeted campaign —Ad 2, optimized specifically for conversion value and lead quality. Here’s what the data says: Impressions: 11,168 Clicks: 673 CTR: 6.03% Conversions: 113 Conversion Value: ₹982.31 Cost: ₹6,062.16 CPC: ₹9.01 Cost per Conversion: ₹53.65 Conversion Rate: 16.79% Even though the CPC was slightly higher here, the conversion quality was far better — which means higher ROI in the long term. This is where true performance marketing balance comes in: You don’t just optimize for cost — you optimize for value. Microsoft Clarity Insights With traffic coming in steadily, it was time to analyze user behavior through Microsoft Clarity.Data from the last 30 days gave us deep insights into what’s really happening on the landing page: Total sessions: 3,540 Unique users: 2,663 Pages per session: 1.96 Average active time: 1.5 minutes Scroll depth: 40.79% Dead clicks: 24.94% (users clicking on non-clickable areas) Quick backs: 14.18% (users leaving too soon) Rage clicks: 2.2% Performance score: 73/100 Top pages visited: /campaign/automation-tester/ (1,486 views) /software-testing-courses-kerala/ (702 views) /check-eligibility/ (271 views) These insights tell a clear story —The landing page is engaging,But a significant portion of users aren’t scrolling enough to reach the form section, And many are clicking on elements that don’t lead anywhere (dead clicks). This means the next logical step is landing page optimization. The Next Step Our upcoming strategy focuses on: Optimizing the landing page: Removing unnecessary outbound links Adding more strategically placed lead forms Ensuring the user doesn’t get distracted or redirected mid-funnel Fixing technical issues: Using Clarity session replays, we noticed a few users hitting a 404 page after form submission — that needs to be fixed immediately. Remarketing: We’re now running remarketing campaigns for users who visited the page but didn’t convert. The idea is simple: bring them back with intent-based messaging. The Takeaway Performance marketing isn’t about running ads.It’s about understanding why things work — and why they don’t. From ₹36 CPC to ₹5, from random clicks to qualified leads, this journey is proof that: “Optimization is not a one-time process. It’s a continuous mindset.” With the right mix of data, testing, and creative thinking, any campaign can be turned around — it just needs consistency. And as of now, the next focus is crystal clear —📍Fine-tune the landing page using real user behavior data,📍Fix the form journey issues,📍And make remarketing the conversion bridge for lost leads. By Sathya NarayananDigital Marketing Strategist | Performance Marketer Helping brands grow through strategy, storytelling, and performance-based marketing.

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