sathyanarayanan, Author at sathya Narayanan

91% More Conversions in 6 Months.Then I Handed Them to a Bigger Team.

Case Study · Real Estate · Growth Handoff 91% More Conversions in 6 Months. Then I Handed Them to a Bigger Team. Shanoor Homes · Digital Consultant · Oct 2025 – Jun 2026 · Trivandrum, Kerala +91% More Google Ads conversions 392 Site visits booked in 5 months ₹48L+ Ad spend managed across the engagement How it started The CEO reached out for a 3-hour digital marketing session. By the end of that conversation, it was clear there was a much bigger opportunity. I came on as their Digital Consultant in October 2025 — and stayed their strategic digital backbone for 6 months, right through their transition to a larger team for the next phase of growth. About the client Shanoor Homes is a 16-year-old premium real estate brand in Trivandrum — apartments, villas, and luxury homes across Kazhakkoottam, Karyavattom, Sreekariyam, and Bypass Road. Multiple ongoing projects ranging from ₹50L–₹2Cr+. ISO certified. RERA registered. A strong GCC & NRI buyer base, with several projects already sold out. What I inherited A cluttered Google Ads account from a previous agency — mixed objectives, broken conversion tracking, no coherent buyer journey. Meta campaigns running but unstructured. G-Suite still controlled by the old agency. No in-house digital ownership. What I did Full Google Ads audit & restructure without stopping live campaigns Cleaned all conversion tracking & tag setup Built segmented buyer journeys — first-time buyers, GCC/NRI, upgrade buyers Designed landing page strategy per buyer segment Introduced Performance Max alongside Search campaigns Guided and executed organic content strategy Recovered G-Suite account from previous agency Interviewed candidates & hired the right in-house digital talent Diagnosed a lead-quality root cause and designed a 4-layer measurement fix Led the agency search and evaluation for their Kochi expansion Results Google Ads · Search Campaigns Before · Pre Oct 2025 Conversions2,444 Cost per conversion₹535 CPC₹49 Conversion rate9.2% After · Oct 2025 Onwards Conversions4,666 ↑91% Cost per conversion₹389 ↓27% CPC₹42 ↓14% Conversion rate10.9% ↑1.7pp Meta Ads · Dec 2025 – Apr 2026 Total leads 2,843 +33% monthly avg Site visits booked 392 In 5 months Cost per lead ₹442 Scaled to GCC/UAE Total ad spend managed ₹48L+ Google + Meta Best Month · January 2026 January 2026 Leads generated677 Site visits booked135 Ad spend₹2,66,000 The bigger picture Property range₹50L – ₹2Cr+ Buyer segmentsLocal + GCC/NRI My roleDigital Director Diagnosing the lead-quality problem In April 2026, as Shanoor planned their Kochi expansion, leadership raised concerns about lead quality. Rather than treat it as a campaign problem, I diagnosed it as a measurement gap — three distinct buyer segments were being mixed into one funnel with no way to track which leads actually converted offline. I proposed a 4-layer fix: UTM tagging, CRM disposition tracking, Meta CAPI offline conversions, and a weekly truth dashboard, with a 90-day implementation plan. How the engagement closed Growth handoff · June 2026 As Shanoor moved into their Kochi expansion, the scale of campaign volume and creative output they needed shifted beyond a single consultant’s scope — and they made the call to bring in a larger, builder-specialist agency for that next phase. The full 4-layer measurement plan and 90-day roadmap were delivered to leadership before the transition. The strategic diagnosis and plan are complete and handed over — implementation now sits with the incoming team. I also led the initial agency search and evaluation process for their Kochi launch, including direct discussions with shortlisted branding partners, before the handover. Engagement completed June 2026. Six months of structured digital growth, a documented measurement framework, and a clean handover into Shanoor’s next chapter. This is what a healthy consulting engagement looks like end to end — diagnose, fix, scale the foundation, then step aside when the business outgrows the scope. Want this for your business? 91% more conversions. A measurement system builtfrom scratch. A clean handover when it mattered. Let’s Talk →

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Ranked #1 But Losing Clicks.Here’s What We Found — and Fixed.

case studies, seo / sathyanarayanan

Case Study · SEO · United Kingdom Ranked #1 But Losing Clicks. Here’s What We Found — and Fixed. Brighton Cookery School · Brighton, UK · Feb – Apr 2025 · SEO Consulting #1 Google ranking for “cooking classes Brighton” — UK 3 Pages ranking on Page 1 simultaneously +22.3% Impressions growth over 3 months The situation “Our website is ranked #1, but we’ve noticed a gradual decrease in clicks.” That was the brief. A well-established cookery school in Brighton — ranking first on Google — but watching their organic traffic quietly decline month after month. They needed someone to find out why. About the client 🇬🇧 United Kingdom · Brighton Brighton Cookery School — one of the UK’s most prominent independent cookery schools. Fun, professional cooking lessons in the heart of Brighton. 1,600+ backlinks. 136 referring domains. Established brand. The problem — what I found Issue 01 Over-reliance on branded traffic Most clicks came from people already searching “Brighton Cookery School” by name. Generic high-intent searches like “cooking classes Brighton” had strong impressions but poor CTR. Issue 02 CTR declining despite rising impressions Impressions grew +22.3% but clicks dropped -14.6%. Root cause: meta titles lacked emotional pull and there were no SERP features like star ratings or FAQ schema on key pages. Issue 03 Missing high-intent landing pages No dedicated pages for “Couples Cooking Classes”, “Team Building Workshops”, “Vegan Cooking Classes”, or “Gift Voucher Events” — all high-commercial-value searches with zero on-site content to rank. Issue 04 Mobile PageSpeed score of 57 Lab data showed LCP of 11.4s and Time to Interactive of 12.5s on mobile. Key fix: reduce unused JavaScript (saves 2.1s) and eliminate render-blocking resources (saves 1.67s). What I did Full technical SEO audit — crawl, Core Web Vitals, backlink profile Google Search Console analysis — clicks, impressions, CTR, position Competitor benchmarking — what they’re doing that this site isn’t SERP snippet analysis — why people aren’t clicking despite ranking #1 On-page SEO review — title tags, meta descriptions, schema markup Content gap analysis — missing high-intent landing pages identified Monthly SEO audit reports with data visualisations Clear prioritised roadmap delivered to client Social media profile audit and Instagram visual improvements The numbers Search Performance Total impressions 30,000 +22.3% growth Organic sessions 1,800/mo 57.5% of all traffic Active users 2,200 2,000 new users Engagement rate 90–96% Exceptionally high Avg engagement time 43 sec Healthy signal Top page views 3,606 Practical cooking page Technical Health Core Web Vitals LCP 2.0s Good ✓ CLS 0.09 Good ✓ INP 143ms Good ✓ Mobile PageSpeed 57 Needs fix ⚠ Backlinks 1,600+ 136 domains Domain strength 40 Solid foundation Site Audit Grades A On-Page SEO C+ Links B− Usability A Performance B+ Social Keyword Dominance — All 10 core keywords ranking #1 Keyword Position Monthly Searches Est. Traffic brighton cookery classes #1 UK 720 219 cooking class brighton #1 UK 720 219 cookery course brighton #1 UK 720 219 cooking lessons brighton #1 UK 720 219 cooking classes brighton #1 UK 720 219 The key insight “The site was healthy — it simply wasn’t structured to capture non-branded demand. Being #1 on Google doesn’t mean you’re winning if the people who don’t know your name yet can’t find you. That’s a content and SERP strategy gap — not a technical problem.” — Sathya Narayanan, Performance Consultant The roadmap delivered Immediate Build dedicated high-intent landing pages Couples cooking classes, team building workshops, vegan cooking classes, gift voucher events — each targeting a specific keyword cluster with real search volume. Short-term Rewrite meta titles + add SERP features Action-oriented meta titles on top 5 pages. Add FAQ schema and star ratings to improve click-through rate from search results. Medium-term Fix mobile performance Compress images to next-gen formats, defer offscreen images, remove render-blocking scripts. Mobile PageSpeed from 57 → 80+ target. Ongoing Monthly reporting + keyword tracking Monitor CTR recovery, new page rankings, and organic traffic growth. Monthly SEO site audit reports delivered with clear, actionable findings. Project completed April 2025. This engagement covered full technical SEO auditing, Google Search Console analysis, competitor benchmarking, on-page optimisation, and strategic content gap analysis — all delivered as monthly reports. Associated with Eleven:11 Services. Is your site getting impressions but not clicks? The gap is almost always structural.And it’s usually fixable in 60–90 days. Get a Free SEO Audit →

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46,000+ App Installs. ₹2.42 Average CPI.Built from Zero. 60 Days.

Advice / sathyanarayanan

Case Study · Legal Tech · App Marketing They Had 50K Installs and No System. In 60 Days — I Built the System. Court Click — Digilaw Legal Software Pvt. Ltd. · Feb – Apr 2026 · Kerala + UAE + International 15,538 New installs generated in 60 days ₹2.63 Best cost per install achieved ₹1.34L Total ad spend managed How it started A late-night call from an old colleague. Dinner out. A chance meeting with Allen — founder of Court Click. We talked. He understood what I do. The next day we sat down, I laid out what was possible, and I got the work. No pitch deck. No proposal. Just a conversation that led to one of the most complete app marketing builds I’ve done. About Court Click Court Click is a Kerala-based legal tech app that lets lawyers, litigants, and NRIs track court cases in real time — hearing dates, orders, cause lists, certified documents — all on their phone. Built by Digilaw Legal Software Pvt. Ltd., it serves both Kerala residents and the large Malayali diaspora in the Gulf who need to track cases back home. Rated 4.7 stars. The situation when I came in Court Click already had around 50,000 installs — the app had real traction. But there was no structured campaign strategy, no tracking infrastructure, no weekly reporting, no international expansion, and no retargeting system. Growth had happened organically but plateaued. They needed a system to scale deliberately. What I built from scratch Meta Pixel — full website & landing page tracking Facebook SDK — in-app event tracking setup Google Tag Manager — complete tag architecture App event tracking — Purchase, Activate, Install events Heatmap setup for landing page optimisation Complete 3-phase campaign strategy from scratch Weekly performance reports with next-step action plans International expansion — UAE, Qatar, Oman, UK, USA Retargeting framework to convert installs → purchases Malayalam cultural creative concept and direction CPI scaling rules and campaign decision framework The strategy — 3 phases Phase 1 Awareness Build brand recognition across Kerala + UAE before spending on installs. Warm the audience first. 16L reach Phase 2 Traffic Drive warm audiences to the site. Discover the best-performing creative. Build retargeting pools. 34K+ LPVs Phase 3 Install Conversion Convert warmed audience to installs using proven Malayalam creative at industry-beating CPI. ₹2.63 CPI The awareness and traffic spend wasn’t wasted — it was investment. The traffic phase discovered the Malayalam creative at ₹0.25 per landing page view. That same creative, switched to an install objective, became the best-performing campaign at ₹2.63 CPI. The phase-by-phase approach is why the numbers look the way they do. The campaign that changed everything Star Campaign · Malayalam Creative “അറിഞ്ഞില്ലേ?കോടതി ക്ലിക്കായി!” A Malayalam hook — “Don’t you know? Court Click is here!” Not a product ad. A conversation. It resonated with Kerala audiences instantly. The traffic version warmed the audience at ₹0.25 per view. The install version converted that warm audience at ₹2.63 CPI — the best performing campaign on the account. 34K+ Landing page views (traffic phase) ₹0.25 Cost per landing page view ₹2.63 CPI — install phase Results — 60 days App Installs Generated by Sathya’s Campaigns Meta app installs 12,560 5 campaigns Google app installs 2,978 App campaigns Total new installs 15,538 In 60 days Best CPI ₹2.63 Malayalam creative Blended CPI ₹5.13 App spend only Total spend managed ₹1.34L Meta + Google Awareness & Traffic Built Total reach 16L+ People Landing page views 34,000+ Warm audience built YouTube views 2,14,000 @ ₹0.05/view App Events (SDK Tracked) App activations 75,500 All time In-app purchases 186+ Paying users Cost per paying user ₹472 All time Google Ads Total spend ₹21,585 7 campaigns Conversions 3,237 24.8% conv. rate Cost per conversion ₹6.67 Avg CPC ₹1.65 International Expansion — Country Breakdown Country Installs CPI Status Qatar 258 ₹12.79 Best performer UAE 368+ ₹23–34 Creative refresh needed Oman 65 ₹26–30 Small audience UK / USA Testing — Early stage What this engagement was really about Court Click didn’t need someone to just run ads. They needed a system — tracking, strategy, creative direction, weekly accountability, and a clear path from installs to paying users. That’s what was built in 60 days. The 15,538 installs are the output. The system is the real asset they now own. Engagement completed April 2026. Court Click now has a fully structured digital marketing system — tracking infrastructure, proven creative formats, international market data, and a retargeting framework ready to convert their installer base into paying subscribers. They are positioned to scale independently from here. Want results like this? 15,538 installs. ₹2.63 best CPI.Built from zero in 60 days. Let’s Talk →

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20,000 Visitors. 10,000 Leads.Zero Ad Spend. 4 Months.

case studies / sathyanarayanan

Case Study · Retail & Electronics 20,000 Organic Visitors. 2.2M YouTube Views. 18 Branches. 4 Months. Mayoori Furnitures, Electronics & Appliances · Dec 2023 – Mar 2024 · Kerala (18 Branches) How it started Mayoori came in as a multi-branch retail brand — furnitures, electronics, and appliances — with 18 locations across Kerala but a scattered digital presence. No real website, no GMB strategy, no content system. I came in as their Digital Marketing Consultant and had 4 months to change that. The campaign that made it real Campaign concept · AC Season 2024 “തണുക്കട്ടെ കേരളം,വിറക്കട്ടെ മലയാളി” A Kerala-first campaign built around AC season — not just a product push, but a cultural moment. Warm weather. Malayalam pride. Emotional hook. This wasn’t just performance marketing — it was brand thinking rooted in how Keralites actually feel and talk. The campaign drove footfall, social engagement, and real sales across all 18 branches. What I did Built a full website from scratch — SEO-optimised from day one Created a second website for product listing & browsing Optimised 18+ Google My Business profiles across Kerala Managed reviews — removed negatives, trained branch managers Revived near-dead YouTube channel — 2.2M views in one month Ran Facebook & Instagram campaigns — consistent lead growth Conceptualised & executed the “Thanukate Keralam” AC campaign Built a 10,000+ lead database with 1,800 pin-code verified contacts Interviewed 10+ candidates & hired the right social media person Conducted training sessions for all branch managers on GBP Results Website & SEO Organic visitors 20,000+ In 3 months Organic leads 600+ Zero ad spend Ad spend on SEO leads ₹0 100% organic YouTube Before Channel statusNear dead ViewsNegligible SubscribersLow After · 1 Month Channel statusFully revived Views2.2M organic Subscribers+4,800 Facebook & Instagram · Paid Social Total leads collected 10,000+ 4 months Pin-code verified contacts 1,800+ WhatsApp/email ready GBP profiles optimised 18+ All Kerala branches The 10,000 social media leads weren’t just campaign results — they became a permanent customer database. With 1,800 pin-code verified contacts, Mayoori could now launch WhatsApp and email campaigns directly to buyers who had already shown intent. Meanwhile, the SEO foundation kept generating 600+ organic leads with zero ongoing spend. Two engines running at the same time. The bigger picture This wasn’t just digital marketing for a furniture shop. Mayoori had 18 branches, hundreds of SKUs, and a brand that needed to feel unified online. In 4 months — with zero ad spend on SEO, a cultural campaign that connected with Keralites emotionally, a revived YouTube channel, and a trained team across branches — we turned scattered digital presence into a system that kept generating value long after I left. Project completed March 2024. The website, SEO foundation, GMB profiles, customer database, and YouTube channel built during this engagement continue to serve Mayoori’s 18 branches across Kerala. Want this for your business? 20,000 organic visitors. 2.2M YouTube views.18 branches. One consultant. Let’s Talk →

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390+ Site Visits. ₹48L Managed. One Consultant. Here’s How.

case studies, strategies / sathyanarayanan

392 Site Visits. ₹48L Managed. One Consultant. Here’s How. Case Study · Real Estate 392 Site Visits. ₹48L Managed. One Consultant. Here’s How. Shanoor Homes · Digital Consulting · Oct 2025 – Present · Trivandrum, Kerala How it started The CEO reached out for a 3-hour digital marketing session. By the end of that conversation, it was clear there was a much bigger opportunity. I came on as their Digital Consultant in October 2025 — and have been their full-stack digital backbone since. About the client Shanoor Homes is a 16-year-old premium real estate brand in Trivandrum — apartments, villas, and luxury homes across Kazhakkoottam, Karyavattom, Sreekariyam, and Bypass Road. Multiple ongoing projects ranging from ₹50L–₹2Cr+. ISO certified. RERA registered. GCC & NRI buyer base. Several projects already sold out. What I inherited A cluttered Google Ads account from a previous agency — mixed objectives, broken conversion tracking, no coherent buyer journey. Meta campaigns running but unstructured. G-Suite still controlled by the old agency. No in-house digital ownership. What I did Full Google Ads audit & restructure without stopping live campaigns Cleaned all conversion tracking & tag setup Built segmented buyer journeys — first-time buyers, GCC/NRI, upgrade buyers Designed landing page strategy per buyer segment Introduced Performance Max alongside Search campaigns Guided and executed organic content strategy Recovered G-Suite account from previous agency Interviewed candidates & hired right in-house digital talent Results Google Ads · Search Campaigns Before · Pre Oct 2025 Conversions2,444 Cost per conversion₹535 CPC₹49 Conversion rate9.2% After · Oct 2025 Onwards Conversions4,666 ↑91% Cost per conversion₹389 ↓27% CPC₹42 ↓14% Conversion rate10.9% ↑1.7pp Meta Ads · Dec 2025 – Apr 2026 Total leads 2,843 +33% monthly avg Site visits booked 392 In 5 months Cost per lead ₹442 Scaled to GCC/UAE Total ad spend managed ₹48L+ Google + Meta Best Month · January 2026 January 2026 Leads generated677 Site visits booked135 Ad spend₹2,66,000 The bigger picture Property range₹50L – ₹2Cr+ Buyer segmentsLocal + GCC/NRI My roleDigital Director This engagement is ongoing. A new campaign is rolling out next month with a structured in-house team now in place. Shanoor Homes is moving from reactive digital to a fully owned, scalable digital operation — and the numbers are just getting started. Updates to follow. Want this for your business? This is what real digital strategylooks like in action. Let’s Talk →

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Sathya Narayanan and Eleven:11 Services has branded weaves and waves

The Success Story of Weaves & Waves – South India’s Biggest Soft Furnishing Showroom

Branding, case studies, Digital Marketing / sathyanarayanan

“ഒരു കുഞ്ഞ് ജനിച്ചിട്ട് അതിന്റെ നൂൽ കെട്ടിനു വരില്ല എന്ന് പറയുന്നയാളാണ്!” – That’s what our client told us… and it meant everything. When we told our client that we wouldn’t be able to make it for their big event, this was his reply. Not anger.Not frustration.Not disappointment. Instead, he said it jokingly… but with so much trust. And that’s when it hit me again: Branding is not a one-time job. It’s a long-term relationship. It’s never just the agency.It’s never just the business owner.It’s teamwork – pure collaboration. And this project proved exactly that. The Success Story of Weaves & Waves – South India’s Biggest Soft Furnishing Store Working with Weaves & Waves wasn’t just another project for us.It was a brand-building journey from scratch — and a beautiful one. A brand becomes powerful only when there is a strong visionary leading it.We were blessed with exactly that. Here’s what we did end-to-end: ✔ Logo✔ Branding elements✔ Business cards✔ Interior flex and digital boards✔ Carry bag design✔ Website✔ Full brand identity system Every single element was created by our team at Eleven:11 Services. And then came the moment that made it all worth it… The grand inauguration by none other than Indrans Sir himself. Standing there, watching the brand come alive, watching people admire the designs and visual identity — it wasn’t just a proud moment for Weaves & Waves. It was a proud moment for us.For our entire team.For every hour of brainstorming, every correction, every idea, every design, every strategy. The Real Lesson Here A brand becomes great not because of money or marketing. It becomes great because of: ✨ Trust✨ Collaboration✨ Consistent communication✨ A visionary business owner✨ A committed agency And when all of these come together —the result is nothing short of powerful. About Me I’m Sathya Narayanan,a growth-focused digital marketing consultant helping businesses scale with data-driven strategies, creative storytelling, and strong branding foundations. If you’re building a brand — or dreaming of one — let’s create something unforgettable together.

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From ₹36 CPC to ₹5: How I Reduce CPC in Google ads and Increase Quality Leads

Advice, case studies, Google ads / sathyanarayanan

Every performance marketer knows this — no campaign starts perfect.You launch, you test, you analyze, and you keep improving until it starts performing the way you envisioned. That’s exactly the journey we went through for one of our education clients over the past few months. The Challenge When we took over the account, the campaign was struggling with low conversions and high CPC (₹36).The leads were inconsistent, the quality wasn’t great, and the landing page wasn’t optimized for conversion flow. Our goal was clear — Bring down the cost per click, Improve the conversion rate, And make the ad spend work smarter, not harder. Phase 1: Continuous Testing Instead of making random changes, we started with structured A/B testing.We tested different ad copies, keywords, and bid strategies to identify where the real potential lay. Within a few weeks, things started shifting: CPC dropped drastically from ₹36 → ₹5.56 CTR improved to 6% Conversion rate stabilized around 14.6% 43,635 impressions 384 conversions Total cost: ₹14,547.92 Cost per conversion: ₹37.89 The focus here wasn’t just to generate leads — it was to bring in qualified leads. Phase 2: Launching Ad 2 — Quality Over Quantity Once the first ad stabilized, we launched a second, more targeted campaign —Ad 2, optimized specifically for conversion value and lead quality. Here’s what the data says: Impressions: 11,168 Clicks: 673 CTR: 6.03% Conversions: 113 Conversion Value: ₹982.31 Cost: ₹6,062.16 CPC: ₹9.01 Cost per Conversion: ₹53.65 Conversion Rate: 16.79% Even though the CPC was slightly higher here, the conversion quality was far better — which means higher ROI in the long term. This is where true performance marketing balance comes in: You don’t just optimize for cost — you optimize for value. Microsoft Clarity Insights With traffic coming in steadily, it was time to analyze user behavior through Microsoft Clarity.Data from the last 30 days gave us deep insights into what’s really happening on the landing page: Total sessions: 3,540 Unique users: 2,663 Pages per session: 1.96 Average active time: 1.5 minutes Scroll depth: 40.79% Dead clicks: 24.94% (users clicking on non-clickable areas) Quick backs: 14.18% (users leaving too soon) Rage clicks: 2.2% Performance score: 73/100 Top pages visited: /campaign/automation-tester/ (1,486 views) /software-testing-courses-kerala/ (702 views) /check-eligibility/ (271 views) These insights tell a clear story —The landing page is engaging,But a significant portion of users aren’t scrolling enough to reach the form section, And many are clicking on elements that don’t lead anywhere (dead clicks). This means the next logical step is landing page optimization. The Next Step Our upcoming strategy focuses on: Optimizing the landing page: Removing unnecessary outbound links Adding more strategically placed lead forms Ensuring the user doesn’t get distracted or redirected mid-funnel Fixing technical issues: Using Clarity session replays, we noticed a few users hitting a 404 page after form submission — that needs to be fixed immediately. Remarketing: We’re now running remarketing campaigns for users who visited the page but didn’t convert. The idea is simple: bring them back with intent-based messaging. The Takeaway Performance marketing isn’t about running ads.It’s about understanding why things work — and why they don’t. From ₹36 CPC to ₹5, from random clicks to qualified leads, this journey is proof that: “Optimization is not a one-time process. It’s a continuous mindset.” With the right mix of data, testing, and creative thinking, any campaign can be turned around — it just needs consistency. And as of now, the next focus is crystal clear —📍Fine-tune the landing page using real user behavior data,📍Fix the form journey issues,📍And make remarketing the conversion bridge for lost leads. By Sathya NarayananDigital Marketing Strategist | Performance Marketer Helping brands grow through strategy, storytelling, and performance-based marketing.

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The secret behind – 75% Conversion through GBP !!

Advice, case studies, Digital Marketing, Google Business Profile / sathyanarayanan

How We Revived an EdTech Brand’s Marketing in 60 Days — Without Spending a Fortune….. The Results? Google Ads✔️ 6,418 conversions✔️ ₹4.95 avg. CPC✔️ 12.10% conversion rate✔️ ₹2.6L total ad spend Google Business Profile✔️ 3,586 calls✔️ 3,586 website clicks✔️ 16,430 direction requests Google Analytics✔️ 1.8L+ users✔️ 200K+ sessions✔️ 1.6 min avg. session time From April we started the work. The Situation This was an established education brand with a solid reputation — but their digital marketing had plateaued. > “We’ve run ads before. We’ve spent lakhs. But leads are drying up.” They had: * High bounce rate on their website* Low GMB visibility — no regular reviews or posts* Wasted ad spend with poor targeting* No proper funnel to convert clicks into enrollments They didn’t need more “clicks.”They needed strategy. Execution. Ownership. Our Strategy We stepped in as a performance partner in May 2025, taking complete ownership of their lead generation across: > Google Ads> Google Business Profile> Website Experience & Analytics 1. Full-Funnel Google Campaigns We didn’t just run one type of campaign — we built a Google Ads ecosystem: * Search campaigns with high-intent education keywords* Performance Max to catch broad, converting traffic* Location-based campaigns for Kochi, Calicut, Trivandrum* Conversion tracking from day 1 — not “we’ll fix it later” From 0 to 6,418 conversions in 90 days. > All tracked. All optimized weekly. 2. Google Business Profile – Local SEO That Actually Works Most agencies ignore GBP.We didn’t. We re-optimized their listing with: * Weekly photo uploads + posts* Keyword-tuned descriptions* Review strategy with students 3,586 direct calls16,430 direction requests3,586 website clicks — all organic Big agency? No.Just smart local SEO + regular activity. 3. Analytics Deep Dive – So Nothing Is a Guess We dug into GA4 — not just traffic numbers, but real behavior. * Users: 1.8L+* Sessions: 200K+* Mobile traffic = 81%* High drop-off pages were redesigned (suggestions we gave, they implemented) We knew where traffic was leaking — and we plugged the holes. 4. Creative Ad Testing & Smart Bidding We didn’t burn budget on assumptions.Every ad was tested. Every keyword had a purpose. Results? * 12.10% conversion rate* Avg. CPC: ₹4.95* CTR: 6.6% on search* Over 53,000 relevant clicks* ₹2.6L total spend = 6,418 leads Cost per lead = ~₹40.7(while competitors were paying ₹100+) 5. Landing Page Feedback & Funnel Fixes We worked with their devs to improve lead flow: * Call-to-action buttons fixed above the fold* Trust-building elements added: testimonials, partner logos* Reduced friction on form submissions Not a redesign. Just smart tweaks. The Outcome In just 60 days, here’s what we unlocked: 6,400+ tracked conversions3,500+ direct phone calls from Google16K+ people asking for directionsMassive boost in brand + local presenceHigh-ticket course batches started filling — fast They spent lakhs before. We did better with ₹2.6L. Key Learnings Local SEO is a superpower when done rightGBP > Instagram for direct enrollment behaviorYou don’t need more budget — you need a systemAnalytics and tracking are non-negotiablePerformance Max (when properly tracked) is a beast Final Reflection This wasn’t “run some ads.”This was build a revenue engine. We didn’t just market.We solved — with strategy, data, and accountability. Want Us to Build a System Like This for Your Institute? Whether you’re running a coding bootcamp, university, or course-based coaching brand — you don’t need to waste money testing what works. We’ve done it. And we’re ready to do it again

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santinni the bridal boutique - marketed by sathya narayanan

From 645 to 2026 Local Interactions + 2.5M YouTube Views — How We Transformed a Boutique in Just 30 Days

case studies / sathyanarayanan

The Brand Santinni is a boutique based in Trivandrum, Kerala — known for its elegant bridal collections and premium ethnic wear. When they approached us in May 2024, they had a vision: “We want more people to find us online — not just through word of mouth.” They had beautiful products, an offline presence, and ambition. What they needed was a digital system that actually worked. The Challenge Despite being in a high-demand niche, Santinni’s digital presence was scattered: No optimized websites Poor visibility on Google Maps No digital content strategy Low engagement on YouTube and social platforms( but a strong presence in Instagram ) They weren’t looking for flashy ads. They wanted sustainable visibility and a way to connect with modern brides online. What I Did (End-to-End Execution) This wasn’t a project. It was a full digital rebuild. Here’s what my team and I did: 1. Launched 2 Websites Built santinnistore.com (for brand storytelling, long-term SEO, and growth) Built santinnionline.com (for product browsing) Designed with elegance, mobile usability, and speed in mind 2. GMB Optimization & Local SEO Updated their business profile Targeted bridal keywords + location-based terms Managed reviews, added regular photo posts Focused on search-to-visit funnel for real-world footfall 3. YouTube Content Strategy Built a Shorts-driven content calendar Focused on bride moments, behind-the-scenes, and styling tips Hooked the audience with emotional + trend-aware content All content tied back to the boutique location + collections 4. Talent Placement I trained and placed one of my own digital marketing students inside their business This created in-house continuity, and empowered them to sustain growth The Results (Aug–Sept 2024) Google Business Profile: August: 645 interactions September: 2026 interactions🔺 214% growth in just 30 days YouTube Performance: Before: 88K views 338 subscribers 383 watch hours After: 2.56 million views +5.4K new subscribers 15,000 watch hours These weren’t just numbers — they were eyeballs, interest, and intent. Santinni was no longer hidden. They were visible, discoverable, and engaging — at scale. My Key Takeaways Small boutiques can win big with local SEO + video strategy Google Maps is still underrated for location-based businesses YouTube Shorts + mobile-first web design = massive growth Talent + systems > ads alone — when you empower the team inside, results multiply Final Thoughts I didn’t just do a campaign. I built a system. A visual-first brand identity A traffic machine (GMB + YouTube + SEO) And a team member inside who could take it forward That’s how we turned a boutique into a bridal powerhouse — in under 60 days. Want This for Your Business? Whether you’re a local fashion brand, a wedding service, or a boutique store in Kerala — if you’re not showing up where your customers are searching… You’re invisible. Let’s change that. DM me or visit sathyanarayanan.co to talk.

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performance marketing for a ed-tech business

How I Helped an EdTech Brand Fill 2 Course Batches in 30 Days – With Just in Ad Spend

Advice, case studies / sathyanarayanan

Smart strategy > big budget. Every single time. A few weeks ago, a leading education brand in Kerala reached out to me with a very clear goal: “We need to fill two batches of 70 seates our Data Science course — each priced at ₹60,000 — and fast.” This was high-ticket. The deadline was tight. And the budget? Just over ₹1 lakh. They didn’t have a massive internal marketing team. They had me. The Situation This was a premium course in a highly competitive market. They had tried ads before, but results were inconsistent Their Google My Business profile lacked visibility Website traffic wasn’t converting Past campaigns had spent lakhs with minimal ROI The challenge wasn’t to “just run ads” — it was to design a system that actually brings leads and converts them into paid enrollments. My Strategy No big team. No agency taglines. Just a solid, hands-on plan across performance marketing and organic visibility. 1. Full-Funnel Google Campaigns Search + Performance Max + Local campaigns Targeted high-intent keywords Optimized every rupee with A/B ad testing 2. Local Area Targeting I ran separate local campaigns for Kochi, Trivandrum, and Calicut. Kochi alone generated 2,242 clicks with a conversion rate of 14.48% — and cost per lead of just ₹12. 3. YouTube Video Ads Focused on mobile + smart TV devices Achieved average cost-per-view (CPV) under ₹0.10 A huge portion of sign-ups came from YouTube on smart TVs 4. Local SEO & GMB Optimization Regular updates, review strategy, and keyword tweaks 131% increase in direct calls via GMB 2,587 direction requests in just one month 5. Meta Ads on a ₹10K Budget Retargeting students who visited the website but didn’t enroll Used carousel ads + testimonials to build trust 6. Landing Page UX Suggestions Worked closely with their developer Advised clear call-to-action placement, hero text framing, and testimonial flow The Outcome 30 days. One person. One lakh in spend. Here’s what we got: 70+ paid enrollments Total revenue impact: ~₹36 Lakhs Google campaign alone brought 17,000+ conversions Over 700 direct leads from GMB in one month Massive footfall intent — 2,500+ people asked for directions via Maps My Key Learnings YouTube on smart TVs is a goldmine in 2025. Local SEO is still underused in education. Performance Max, if tracked right, can outperform high-budget campaigns. You don’t need a big team — you need clarity, ownership, and data obsession. Final Reflection This campaign wasn’t about media buying.It was about understanding people, platforms, and psychology — and making every click count. I didn’t just run ads.I built a machine that created momentum — and turned ad spend into filled seats. Want Me to Build Something Like This for You? If you’re running an edtech brand, a training center, or launching your next course — and you’re not getting the leads or conversions you deserve… Let’s talk. I’ll show you how one person can build the kind of system that gets results your competitors can’t copy. Let me help you in your Business!!

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