Google Business Profile

 How We Revived an EdTech Brand’s Marketing in 60 Days — Without Spending a Fortune….. The Results? Google Ads✔️ 6,418 conversions✔️ ₹4.95 avg. CPC✔️ 12.10% conversion rate✔️ ₹2.6L total ad spend Google Business Profile✔️ 3,586 calls✔️ 3,586 website clicks✔️ 16,430 direction requests Google Analytics✔️ 1.8L+ users✔️ 200K+ sessions✔️ 1.6 min avg. session time From April we started the work. The Situation This was an established education brand with a solid reputation — but their digital marketing had plateaued. > “We’ve run ads before. We’ve spent lakhs. But leads are drying up.” They had: * High bounce rate on their website* Low GMB visibility — no regular reviews or posts* Wasted ad spend with poor targeting* No proper funnel to convert clicks into enrollments They didn’t need more “clicks.”They needed strategy. Execution. Ownership. Our Strategy We stepped in as a performance partner in May 2025, taking complete ownership of their lead generation across: >  Google Ads>  Google Business Profile>  Website Experience & Analytics 1.  Full-Funnel Google Campaigns We didn’t just run one type of campaign — we built a Google Ads ecosystem: * Search campaigns with high-intent education keywords* Performance Max to catch broad, converting traffic* Location-based campaigns for Kochi, Calicut, Trivandrum* Conversion tracking from day 1 — not “we’ll fix it later” From 0 to 6,418 conversions in 90 days. > All tracked. All optimized weekly. 2.  Google Business Profile – Local SEO That Actually Works Most agencies ignore GBP.We didn’t. We re-optimized their listing with: * Weekly photo uploads + posts* Keyword-tuned descriptions* Review strategy with students 3,586 direct calls16,430 direction requests3,586 website clicks — all organic Big agency? No.Just smart local SEO + regular activity. 3.  Analytics Deep Dive – So Nothing Is a Guess We dug into GA4 — not just traffic numbers, but real behavior. * Users: 1.8L+* Sessions: 200K+* Mobile traffic = 81%* High drop-off pages were redesigned (suggestions we gave, they implemented) We knew where traffic was leaking — and we plugged the holes. 4. Creative Ad Testing & Smart Bidding We didn’t burn budget on assumptions.Every ad was tested. Every keyword had a purpose. Results? * 12.10% conversion rate* Avg. CPC: ₹4.95* CTR: 6.6% on search* Over 53,000 relevant clicks* ₹2.6L total spend = 6,418 leads Cost per lead = ~₹40.7(while competitors were paying ₹100+) 5.  Landing Page Feedback & Funnel Fixes We worked with their devs to improve lead flow: * Call-to-action buttons fixed above the fold* Trust-building elements added: testimonials, partner logos* Reduced friction on form submissions Not a redesign. Just smart tweaks.  The Outcome In just 60 days, here’s what we unlocked: 6,400+ tracked conversions3,500+ direct phone calls from Google16K+ people asking for directionsMassive boost in brand + local presenceHigh-ticket course batches started filling — fast  They spent lakhs before. We did better with ₹2.6L. Key Learnings Local SEO is a superpower when done rightGBP > Instagram for direct enrollment behaviorYou don’t need more budget — you need a systemAnalytics and tracking are non-negotiablePerformance Max (when properly tracked) is a beast Final Reflection This wasn’t “run some ads.”This was build a revenue engine. We didn’t just market.We solved — with strategy, data, and accountability. Want Us to Build a System Like This for Your Institute? Whether you’re running a coding bootcamp, university, or course-based coaching brand — you don’t need to waste money testing what works. We’ve done it. And we’re ready to do it again