Smart strategy > big budget. Every single time.
A few weeks ago, a leading education brand in Kerala reached out to me with a very clear goal:
“We need to fill two batches of 70 seates our Data Science course — each priced at ₹60,000 — and fast.”
This was high-ticket. The deadline was tight. And the budget? Just over ₹1 lakh.
They didn’t have a massive internal marketing team. They had me.
The Situation
This was a premium course in a highly competitive market.
They had tried ads before, but results were inconsistent
Their Google My Business profile lacked visibility
Website traffic wasn’t converting
Past campaigns had spent lakhs with minimal ROI
The challenge wasn’t to “just run ads” — it was to design a system that actually brings leads and converts them into paid enrollments.
My Strategy
No big team. No agency taglines. Just a solid, hands-on plan across performance marketing and organic visibility.
1. Full-Funnel Google Campaigns
Search + Performance Max + Local campaigns
Targeted high-intent keywords
Optimized every rupee with A/B ad testing
2. Local Area Targeting
I ran separate local campaigns for Kochi, Trivandrum, and Calicut.
Kochi alone generated 2,242 clicks with a conversion rate of 14.48% — and cost per lead of just ₹12.
3. YouTube Video Ads
Focused on mobile + smart TV devices
Achieved average cost-per-view (CPV) under ₹0.10
A huge portion of sign-ups came from YouTube on smart TVs
4. Local SEO & GMB Optimization
Regular updates, review strategy, and keyword tweaks
131% increase in direct calls via GMB
2,587 direction requests in just one month
5. Meta Ads on a ₹10K Budget
Retargeting students who visited the website but didn’t enroll
Used carousel ads + testimonials to build trust
6. Landing Page UX Suggestions
Worked closely with their developer
Advised clear call-to-action placement, hero text framing, and testimonial flow
The Outcome
30 days. One person. One lakh in spend. Here’s what we got:
70+ paid enrollments
Total revenue impact: ~₹36 Lakhs
Google campaign alone brought 17,000+ conversions
Over 700 direct leads from GMB in one month
Massive footfall intent — 2,500+ people asked for directions via Maps
My Key Learnings
YouTube on smart TVs is a goldmine in 2025.
Local SEO is still underused in education.
Performance Max, if tracked right, can outperform high-budget campaigns.
You don’t need a big team — you need clarity, ownership, and data obsession.
Final Reflection
This campaign wasn’t about media buying.
It was about understanding people, platforms, and psychology — and making every click count.
I didn’t just run ads.
I built a machine that created momentum — and turned ad spend into filled seats.
Want Me to Build Something Like This for You?
If you’re running an edtech brand, a training center, or launching your next course — and you’re not getting the leads or conversions you deserve…
Let’s talk.
I’ll show you how one person can build the kind of system that gets results your competitors can’t copy.