The Brand
Santinni is a boutique based in Trivandrum, Kerala — known for its elegant bridal collections and premium ethnic wear.
When they approached us in May 2024, they had a vision:
“We want more people to find us online — not just through word of mouth.”
They had beautiful products, an offline presence, and ambition. What they needed was a digital system that actually worked.
The Challenge
Despite being in a high-demand niche, Santinni’s digital presence was scattered:
No optimized websites
Poor visibility on Google Maps
No digital content strategy
Low engagement on YouTube and social platforms( but a strong presence in Instagram )
They weren’t looking for flashy ads. They wanted sustainable visibility and a way to connect with modern brides online.
What I Did (End-to-End Execution)
This wasn’t a project. It was a full digital rebuild. Here’s what my team and I did:
1. Launched 2 Websites
Built santinnistore.com (for brand storytelling, long-term SEO, and growth)
Built santinnionline.com (for product browsing)
Designed with elegance, mobile usability, and speed in mind
2. GMB Optimization & Local SEO
Updated their business profile
Targeted bridal keywords + location-based terms
Managed reviews, added regular photo posts
Focused on search-to-visit funnel for real-world footfall
3. YouTube Content Strategy
Built a Shorts-driven content calendar
Focused on bride moments, behind-the-scenes, and styling tips
Hooked the audience with emotional + trend-aware content
All content tied back to the boutique location + collections
4. Talent Placement
I trained and placed one of my own digital marketing students inside their business
This created in-house continuity, and empowered them to sustain growth
The Results (Aug–Sept 2024)
Google Business Profile:
August: 645 interactions
September: 2026 interactions
🔺 214% growth in just 30 days
YouTube Performance:
Before:
88K views
338 subscribers
383 watch hours
After:
2.56 million views
+5.4K new subscribers
15,000 watch hours
These weren’t just numbers — they were eyeballs, interest, and intent. Santinni was no longer hidden. They were visible, discoverable, and engaging — at scale.
My Key Takeaways
Small boutiques can win big with local SEO + video strategy
Google Maps is still underrated for location-based businesses
YouTube Shorts + mobile-first web design = massive growth
Talent + systems > ads alone — when you empower the team inside, results multiply
Final Thoughts
I didn’t just do a campaign. I built a system.
A visual-first brand identity
A traffic machine (GMB + YouTube + SEO)
And a team member inside who could take it forward
That’s how we turned a boutique into a bridal powerhouse — in under 60 days.
Want This for Your Business?
Whether you’re a local fashion brand, a wedding service, or a boutique store in Kerala — if you’re not showing up where your customers are searching…
You’re invisible.
Let’s change that.
DM me or visit sathyanarayanan.co to talk.