91% More Conversions in 6 Months.
Then I Handed Them to a Bigger Team.
How it started
The CEO reached out for a 3-hour digital marketing session. By the end of that conversation, it was clear there was a much bigger opportunity. I came on as their Digital Consultant in October 2025 — and stayed their strategic digital backbone for 6 months, right through their transition to a larger team for the next phase of growth.
About the client
Shanoor Homes is a 16-year-old premium real estate brand in Trivandrum — apartments, villas, and luxury homes across Kazhakkoottam, Karyavattom, Sreekariyam, and Bypass Road. Multiple ongoing projects ranging from ₹50L–₹2Cr+. ISO certified. RERA registered. A strong GCC & NRI buyer base, with several projects already sold out.
What I inherited
A cluttered Google Ads account from a previous agency — mixed objectives, broken conversion tracking, no coherent buyer journey. Meta campaigns running but unstructured. G-Suite still controlled by the old agency. No in-house digital ownership.
What I did
- Full Google Ads audit & restructure without stopping live campaigns
- Cleaned all conversion tracking & tag setup
- Built segmented buyer journeys — first-time buyers, GCC/NRI, upgrade buyers
- Designed landing page strategy per buyer segment
- Introduced Performance Max alongside Search campaigns
- Guided and executed organic content strategy
- Recovered G-Suite account from previous agency
- Interviewed candidates & hired the right in-house digital talent
- Diagnosed a lead-quality root cause and designed a 4-layer measurement fix
- Led the agency search and evaluation for their Kochi expansion
Results
Google Ads · Search Campaigns
Meta Ads · Dec 2025 – Apr 2026
Total leads
2,843
+33% monthly avg
Site visits booked
392
In 5 months
Cost per lead
₹442
Scaled to GCC/UAE
Total ad spend managed
₹48L+
Google + Meta
Best Month · January 2026
Diagnosing the lead-quality problem
In April 2026, as Shanoor planned their Kochi expansion, leadership raised concerns about lead quality. Rather than treat it as a campaign problem, I diagnosed it as a measurement gap — three distinct buyer segments were being mixed into one funnel with no way to track which leads actually converted offline. I proposed a 4-layer fix: UTM tagging, CRM disposition tracking, Meta CAPI offline conversions, and a weekly truth dashboard, with a 90-day implementation plan.
How the engagement closed
As Shanoor moved into their Kochi expansion, the scale of campaign volume and creative output they needed shifted beyond a single consultant's scope — and they made the call to bring in a larger, builder-specialist agency for that next phase.
The full 4-layer measurement plan and 90-day roadmap were delivered to leadership before the transition. The strategic diagnosis and plan are complete and handed over — implementation now sits with the incoming team.
I also led the initial agency search and evaluation process for their Kochi launch, including direct discussions with shortlisted branding partners, before the handover.
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