20,000 Organic Visitors. 2.2M YouTube Views.
18 Branches. 4 Months.
How it started
Mayoori came in as a multi-branch retail brand — furnitures, electronics, and appliances — with 18 locations across Kerala but a scattered digital presence. No real website, no GMB strategy, no content system. I came in as their Digital Marketing Consultant and had 4 months to change that.
The campaign that made it real
വിറക്കട്ടെ മലയാളി"
A Kerala-first campaign built around AC season — not just a product push, but a cultural moment. Warm weather. Malayalam pride. Emotional hook. This wasn't just performance marketing — it was brand thinking rooted in how Keralites actually feel and talk. The campaign drove footfall, social engagement, and real sales across all 18 branches.
What I did
- Built a full website from scratch — SEO-optimised from day one
- Created a second website for product listing & browsing
- Optimised 18+ Google My Business profiles across Kerala
- Managed reviews — removed negatives, trained branch managers
- Revived near-dead YouTube channel — 2.2M views in one month
- Ran Facebook & Instagram campaigns — consistent lead growth
- Conceptualised & executed the "Thanukate Keralam" AC campaign
- Built a 10,000+ lead database with 1,800 pin-code verified contacts
- Interviewed 10+ candidates & hired the right social media person
- Conducted training sessions for all branch managers on GBP
Results
Website & SEO
Organic visitors
20,000+
In 3 months
Organic leads
600+
Zero ad spend
Ad spend on SEO leads
₹0
100% organic
YouTube
Facebook & Instagram · Paid Social
Total leads collected
10,000+
4 months
Pin-code verified contacts
1,800+
WhatsApp/email ready
GBP profiles optimised
18+
All Kerala branches
The 10,000 social media leads weren't just campaign results — they became a permanent customer database. With 1,800 pin-code verified contacts, Mayoori could now launch WhatsApp and email campaigns directly to buyers who had already shown intent. Meanwhile, the SEO foundation kept generating 600+ organic leads with zero ongoing spend. Two engines running at the same time.
The bigger picture
This wasn't just digital marketing for a furniture shop. Mayoori had 18 branches, hundreds of SKUs, and a brand that needed to feel unified online. In 4 months — with zero ad spend on SEO, a cultural campaign that connected with Keralites emotionally, a revived YouTube channel, and a trained team across branches — we turned scattered digital presence into a system that kept generating value long after I left.
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