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performance marketing for a ed-tech business

How I Helped an EdTech Brand Fill 2 Course Batches in 30 Days – With Just in Ad Spend

Smart strategy > big budget. Every single time. A few weeks ago, a leading education brand in Kerala reached out to me with a very clear goal: “We need to fill two batches of 70 seates our Data Science course — each priced at ₹60,000 — and fast.” This was high-ticket. The deadline was tight. And the budget? Just over ₹1 lakh. They didn’t have a massive internal marketing team. They had me. The Situation This was a premium course in a highly competitive market. They had tried ads before, but results were inconsistent Their Google My Business profile lacked visibility Website traffic wasn’t converting Past campaigns had spent lakhs with minimal ROI The challenge wasn’t to “just run ads” — it was to design a system that actually brings leads and converts them into paid enrollments. My Strategy No big team. No agency taglines. Just a solid, hands-on plan across performance marketing and organic visibility. 1. Full-Funnel Google Campaigns Search + Performance Max + Local campaigns Targeted high-intent keywords Optimized every rupee with A/B ad testing 2. Local Area Targeting I ran separate local campaigns for Kochi, Trivandrum, and Calicut. Kochi alone generated 2,242 clicks with a conversion rate of 14.48% — and cost per lead of just ₹12. 3. YouTube Video Ads Focused on mobile + smart TV devices Achieved average cost-per-view (CPV) under ₹0.10 A huge portion of sign-ups came from YouTube on smart TVs 4. Local SEO & GMB Optimization Regular updates, review strategy, and keyword tweaks 131% increase in direct calls via GMB 2,587 direction requests in just one month 5. Meta Ads on a ₹10K Budget Retargeting students who visited the website but didn’t enroll Used carousel ads + testimonials to build trust 6. Landing Page UX Suggestions Worked closely with their developer Advised clear call-to-action placement, hero text framing, and testimonial flow The Outcome 30 days. One person. One lakh in spend. Here’s what we got: 70+ paid enrollments Total revenue impact: ~₹36 Lakhs Google campaign alone brought 17,000+ conversions Over 700 direct leads from GMB in one month Massive footfall intent — 2,500+ people asked for directions via Maps My Key Learnings YouTube on smart TVs is a goldmine in 2025. Local SEO is still underused in education. Performance Max, if tracked right, can outperform high-budget campaigns. You don’t need a big team — you need clarity, ownership, and data obsession. Final Reflection This campaign wasn’t about media buying.It was about understanding people, platforms, and psychology — and making every click count. I didn’t just run ads.I built a machine that created momentum — and turned ad spend into filled seats. Want Me to Build Something Like This for You? If you’re running an edtech brand, a training center, or launching your next course — and you’re not getting the leads or conversions you deserve… Let’s talk. I’ll show you how one person can build the kind of system that gets results your competitors can’t copy. Let me help you in your Business!!

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The One Thing I Keep Telling My Team (That Helped Me Bring Clients Through SEO)

case studies, Digital Marketing / sathyanarayanan

When I look back at the wins in my career, there’s one thing that consistently works—especially when results take time:Be transparent. That’s the habit I keep reminding myself and my teammates to practice regularly. Let me tell you what happened recently. We got a client who already knew a bit about SEO. He wasn’t a beginner. And because of that, he had tons of doubts and wasn’t able to confidently land on a decision. He kept second-guessing everything. But I made him believe in me. Every week, I gave him proper updates—honest, clear, and focused. No false promises. No fluff. Two months passed—and the doubts were still written all over his face. So I told him:“Just one more month. Trust me.” He agreed. On the final day, we sat down for a review. And right then—a lead came through the website. Live. Real.And that lead converted. His face changed in seconds—from doubt to confidence. He immediately signed a deal for another website project. That’s what trust, patience, and clarity can do. So, How Did I Actually Do It? Here’s the thing—we couldn’t change the website’s design or structure much. So I created a new page and focused completely on that. Week after week, I worked on optimizing that page. Focused on content. Built strong backlinks—especially in the final month. Published quality blogs.Some of those blogs even started ranking for high-competition keywords! I didn’t try to do everything. I just did what I could—consistently and with intent. That’s the trick.Do what you do. And do it consistently.Quality wins. Always. This Wasn’t Just My Victory Without my team, I wouldn’t have landed this success.Their effort, late nights, and the energy they bring—combined with my constant push forward—made this possible. Huge thanks to my team. And of course, thanks to the client too—for understanding, for trusting the process, and for giving us the time we needed. I’m Sathya Narayanan, a digital marketing strategist and founder of ThinkHub. I help businesses grow through smart organic strategies and guide aspiring marketers to become successful freelancers. I started from the ground up, and today, I’m proud to say that I’ve built a brand that brings results—and brings clients back. If you believe in consistent work and long-term wins, we’ll get along just fine.

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