46,000+ App Installs. ₹2.42 Average CPI.
Built from Zero. 60 Days.
How it started
A late-night call from an old colleague. Dinner out. A chance meeting with Allen — founder of Court Click. We talked. He understood what I do. The next day we sat down properly, I laid out what was possible, and I got the work. No pitch deck. No proposal. Just a conversation that led to one of the most complete app marketing projects I've built.
About Court Click
Court Click is a Kerala-based legal tech app that lets lawyers, litigants, and NRIs track court cases in real time — hearing dates, orders, cause lists, certified documents — all on their phone. Built by Digilaw Legal Software Pvt. Ltd., it serves both Kerala residents and the large Malayali diaspora in the Gulf who need to track cases back home. Rated 4.7 stars. 15,000+ active users.
What I built from scratch
- Meta Pixel — full website tracking setup
- Facebook SDK — in-app event tracking
- Conversion API (CAPI) — server-side install tracking
- Google Tag Manager — complete tag architecture
- App event tracking — Purchase, Activate, Install events
- Heatmap setup for landing page optimisation
- Complete 3-phase campaign strategy
- Weekly performance reports with next-step plans
- International expansion strategy — UAE, Qatar, Oman
- Retargeting system to convert installs → purchases
- Malayalam cultural creative that went viral
- Scaling rules & CPI decision framework
The strategy — 3 phases
The ₹44,000 spent on awareness and traffic wasn't wasted — it was investment. The traffic phase discovered the Malayalam creative at ₹0.25 per landing page view. That same creative, converted to an install objective, became the best-performing campaign on the account at ₹2.63 CPI. The phase-by-phase strategy is why the numbers look the way they do.
The campaign that changed everything
കോടതി ക്ലിക്കായി!"
A Malayalam hook built around cultural familiarity — "Don't you know? Court Click is here!" Not a product ad. A conversation. It resonated with Kerala audiences instantly — lawyers, litigants, and curious general public. The traffic version ran first and discovered the audience. The install version scaled it.
Results — 60 days
Overall Performance
Total app installs
46,419+
Meta + Google
Avg cost per install
₹2.42
Blended CPI
App activations
75,500
3.6x per installer
In-app purchases
186+
Cost per buyer: ₹472
Total reach
42.5L
People
Total spend
₹1.34L
Meta + Google
Meta Ads
Total spend
₹1,12,488
10 campaigns
App installs
7,325+
Active campaigns
Best CPI
₹2.63
Malayalam creative
YouTube views
2,14,000
@ ₹0.05/view
Google Ads
Total spend
₹21,585
7 campaigns
Conversions
3,237
24.8% conv. rate
Cost per conversion
₹6.67
Avg CPC: ₹1.65
International Expansion — Country Breakdown
| Country | Installs | CPI | Status |
|---|---|---|---|
| Qatar | 258 | ₹12.79 | Best performer |
| UAE | 368+ | ₹23–34 | Creative refresh needed |
| Oman | 65 | ₹26–30 | Small audience |
| UK / USA | Testing | — | Early stage |
Week-on-week momentum (Apr 12–26)
Weekly installs
5,520 → 5,969
+8% WoW
App activations
15,200 → 21,400
+41% WoW
SDK installs
6,000 → 6,500
+8% WoW