They Had 50K Installs and No System.
In 60 Days — I Built the System.
How it started
A late-night call from an old colleague. Dinner out. A chance meeting with Allen — founder of Court Click. We talked. He understood what I do. The next day we sat down, I laid out what was possible, and I got the work. No pitch deck. No proposal. Just a conversation that led to one of the most complete app marketing builds I've done.
About Court Click
Court Click is a Kerala-based legal tech app that lets lawyers, litigants, and NRIs track court cases in real time — hearing dates, orders, cause lists, certified documents — all on their phone. Built by Digilaw Legal Software Pvt. Ltd., it serves both Kerala residents and the large Malayali diaspora in the Gulf who need to track cases back home. Rated 4.7 stars.
The situation when I came in
Court Click already had around 50,000 installs — the app had real traction. But there was no structured campaign strategy, no tracking infrastructure, no weekly reporting, no international expansion, and no retargeting system. Growth had happened organically but plateaued. They needed a system to scale deliberately.
What I built from scratch
- Meta Pixel — full website & landing page tracking
- Facebook SDK — in-app event tracking setup
- Google Tag Manager — complete tag architecture
- App event tracking — Purchase, Activate, Install events
- Heatmap setup for landing page optimisation
- Complete 3-phase campaign strategy from scratch
- Weekly performance reports with next-step action plans
- International expansion — UAE, Qatar, Oman, UK, USA
- Retargeting framework to convert installs → purchases
- Malayalam cultural creative concept and direction
- CPI scaling rules and campaign decision framework
The strategy — 3 phases
The awareness and traffic spend wasn't wasted — it was investment. The traffic phase discovered the Malayalam creative at ₹0.25 per landing page view. That same creative, switched to an install objective, became the best-performing campaign at ₹2.63 CPI. The phase-by-phase approach is why the numbers look the way they do.
The campaign that changed everything
കോടതി ക്ലിക്കായി!"
A Malayalam hook — "Don't you know? Court Click is here!" Not a product ad. A conversation. It resonated with Kerala audiences instantly. The traffic version warmed the audience at ₹0.25 per view. The install version converted that warm audience at ₹2.63 CPI — the best performing campaign on the account.
Results — 60 days
App Installs Generated by Sathya's Campaigns
Meta app installs
12,560
5 campaigns
Google app installs
2,978
App campaigns
Total new installs
15,538
In 60 days
Best CPI
₹2.63
Malayalam creative
Blended CPI
₹5.13
App spend only
Total spend managed
₹1.34L
Meta + Google
Awareness & Traffic Built
Total reach
16L+
People
Landing page views
34,000+
Warm audience built
YouTube views
2,14,000
@ ₹0.05/view
App Events (SDK Tracked)
App activations
75,500
All time
In-app purchases
186+
Paying users
Cost per paying user
₹472
All time
Google Ads
Total spend
₹21,585
7 campaigns
Conversions
3,237
24.8% conv. rate
Cost per conversion
₹6.67
Avg CPC ₹1.65
International Expansion — Country Breakdown
| Country | Installs | CPI | Status |
|---|---|---|---|
| Qatar | 258 | ₹12.79 | Best performer |
| UAE | 368+ | ₹23–34 | Creative refresh needed |
| Oman | 65 | ₹26–30 | Small audience |
| UK / USA | Testing | — | Early stage |
What this engagement was really about
Court Click didn't need someone to just run ads. They needed a system — tracking, strategy, creative direction, weekly accountability, and a clear path from installs to paying users. That's what was built in 60 days. The 15,538 installs are the output. The system is the real asset they now own.