Started with One Reel.
Became Their Marketing Partner.
How it started
Jomin Tomy — founder of Eleven:11 Services — made the first move and opened the door with Bismi. From there, I took over the client relationship — strategy, meetings, execution direction, and growth. What started as a single reel at ₹2,500 has grown into a full marketing partnership over 1.5 years.
About the client
Bismi Hypermarket is one of Kerala's established retail hypermarket chains with a strong loyal customer base. Their marketing head Jacob Sir is one of the most forward-thinking clients I've worked with — actively exploring AI tools, new content formats, and data-driven marketing. Our monthly meetings run 2+ hours — not vendor check-ins, genuine strategic conversations about where the brand needs to go next.
In our last meeting, Jacob Sir mentioned he loved the Lulu On Sale concept video our team produced — and immediately asked us to think of similar ideas for Bismi's Onam campaign. That's the kind of trust that takes 1.5 years to build. When a client watches your work for another brand and says "do this for us" — that's not a vendor relationship anymore.
The growth arc
One reel
1.5 years in
What we built together
- Full social media management — Instagram & Facebook strategy and execution
- YouTube channel launch and content strategy
- Bismi Everyday — a lifestyle sub-page concept, built and managed by our team
- Theater advertisement — scripted and produced by Eleven:11
- TV advertisement — scripted and produced by Eleven:11
- Website design and development (in progress)
- Monthly performance reports with strategic commentary
- Ongoing strategy — 2-hour monthly meetings with marketing leadership
- Onam 2026 campaign — concept ideation in progress
The idea that changed everything
A lifestyle page.
Latest performance — June 15 – July 13, 2026
Instagram · @bismieveryday
Total reach
23.2K
This cycle
Non-follower reach
98.6%
22,885 new accounts
Interactions
1.1K
+14% vs prior cycle
New followers
+34
+240% growth
Non-follower interactions
63%
Content reaching new people
Total views
31.9K
Combined FB + IG
YouTube · Bismi Everyday
Views (28 days)
15K
>999% vs prior period
Watch time
48.6 hrs
>999% vs prior period
Views last 48 hrs
2,518
Still growing
Top video
1,396
The Secret to Fancy Sa…
What this engagement is really about
This isn't a social media retainer where we post three times a week and send a report. This is a genuine marketing partnership — theater ads, TV ads, a website, a lifestyle sub-page built from scratch, and monthly 2-hour strategy sessions with their marketing head. We don't just execute what the client asks for. We bring them new ideas, new tools, and new directions before they think to ask.
The Bismi Everyday page wasn't something the client requested. It was an idea I brought to the table — a completely different way to think about a retail brand's social presence. That's what a marketing partner does. They don't wait for a brief. They see what the brand needs before the brand does.
Want a marketing partner, not just a vendor?